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Group Head of Marketing

GEDU Global Education GroupDubai, Dubai, United Arab Emirates

9 منذ أيام

الوصف الوظيفي

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Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.

At Queen Elizabeth’s Global Schools, we proudly extend the

distinguished legacy of Queen Elizabeth’s School, Barnet — one of the

United Kingdom’s most celebrated academic institutions. Founded on

centuries of tradition and intellectual rigour, our branch schools uphold

an uncompromising commitment to academic excellence, character

formation, and cultural enrichment.

Our vision is to cultivate dynamic, world-class learning environments

where the next generation of confident, able, and responsible young

students are shaped. We challenge our students to think

independently, lead with purpose, and embrace a global perspective —

all within a community that values tradition, discipline, and innovation.

By blending the timeless values of our founding school with the

opportunities of a rapidly evolving world, we ignite curiosity, inspire

ambition, and prepare our students to make meaningful contributions

to society — as scholars, leaders, and changemakers.

The Opportunity

We are seeking an exceptional Group Head of Marketing to lead the

global brand and marketing strategy for Queen Elizabeth’s Global

Schools. This is a unique opportunity to shape a world-class marketing

function from inception, amplifying the voice of a prestigious British

international school group with a heritage of academic excellence.

The ideal candidate will be a strategic and visionary marketing leader

with a deep understanding of premium or luxury brand positioning—

ideally within the education or service sector. You will bring a track

record of building brand equity, driving enrolment growth, and

executing high-impact campaigns across international markets.

As a key member of the founding executive team, you will define and

implement a marketing strategy that reflects our values, resonates

with discerning families globally, and supports our ambition to be

the school of choice in each region we serve. You will oversee the

development of a consistent, elevated brand identity and ensure it is

flawlessly executed across all touchpoints—from digital platforms to

on-the-ground activations.

If you are a bold thinker with a passion for storytelling, data-driven

decision-making, and building globally recognised brands, we would

be delighted to hear from you.

The Role

Strategic Marketing Leadership

Develop and execute a global marketing strategy to strengthen the group’s position as a leader in premium British education.
Align marketing initiatives with business objectives, ensuring brand consistency across all markets.
Monitor industry trends and competitor activity to refine positioning and messaging.

Brand Management & Reputation

Oversee the group’s brand identity, ensuring a premium and cohesive image across all touchpoints.

Lead PR and communications strategies to enhance visibility and reputation.

Manage crisis communications and protect brand integrity.

Digital & Performance Marketing

Drive digital marketing strategies, including SEO, PPC, social media, and content marketing, to maximise engagement and conversions.

Optimise the admissions funnel through data driven campaigns and CRM strategies.

Oversee website development, UX, and digital assets to ensure a premium user experience.

Social Media Management

Develop and implement a comprehensive social media strategy to enhance engagement and brand loyalty.

Oversee content creation, community management, and influencer partnerships.

Monitor social media trends and analytics to optimise performance.

Trend Research & Brand Insights

Conduct market research and trend analysis to identify opportunities for innovation.

Leverage data and consumer insights to inform marketing strategies.

Stay ahead of industry developments to maintain competitive advantage.

Creative Oversight & Coordination

Lead the creative direction of all marketing materials, ensuring alignment with brand guidelines.

Collaborate with internal and external creative teams to produce high-quality content.

Oversee the production of multimedia assets, including videos, graphics, and print materials.

Plan and execute integrated marketing campaigns across multiple channels.

Coordinate with cross-functional teams to ensure seamless campaign delivery.

Measure and report on campaign performance, making data-driven adjustments as needed.

Student Recruitment & Admissions Marketing

Develop and implement high-impact enrolment campaigns to attract prospective families.

Work closely with admissions teams to ensure seamless lead nurturing and conversion.

Conduct market research to identify new opportunities for growth.

Stakeholder & Community Engagement

Build strong relationships with parents, alumni, and corporate partners through targeted engagement initiatives.

Oversee events, sponsorships, and partnerships that enhance the group’s prestige.

Collaborate with school leadership to align marketing with academic excellence and student achievements.

Team & Budget Management

Lead and mentor a high-performing marketing team across multiple regions.

Manage budgets, agencies, and vendors to ensure cost effective and high-ROI campaigns.

Track KPIs and report on marketing performance to senior leadership.

Qualifications and Experience

Bachelor’s or Master’s degree in Marketing, Business, or a related field.

10+ years of progressive marketing experience, with at least 5 years in a leadership role (preferably in education, luxury brands, or premium services).

Proven success in global brand management, digital marketing, and student recruitment.

Strong understanding of the international education markets.

Exceptional communication, stakeholder management, and analytical skills.

Proficiency in marketing tools and platforms, including social media management tools, email marketing software, and website content management systems (e.g., WordPress).

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Education

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Head Of Marketing • Dubai, Dubai, United Arab Emirates