Head of Marketing

The Head of Marketing will lead and execute the marketing strategy across all retail channels. This is a senior leadership role responsible for building brand equity, driving customer engagement, and increasing revenue through innovative, data-driven marketing initiatives. You will work closely with sales, merchandising, digital, and product teams to ensure an aligned approach to market growth and customer experience.

Key Responsibilities

• Strategic Leadership : Develop and execute the overarching marketing strategy aligned with company goals and growth objectives across all channels in-store, eCommerce, and wholesale.
• Brand Management : Drive brand identity, positioning, and messaging to strengthen our presence in the market and ensure consistency across all platforms.
• Team Management : Lead and inspire a high-performing marketing team, including digital, content, creative, PR, and performance marketing professionals.
• Customer Acquisition & Retention : Oversee campaigns that enhance customer acquisition, conversion, and loyalty through CRM, email marketing, paid media, and promotions.
• Digital & eCommerce Marketing : Work closely with digital teams to increase website traffic, optimize the user journey, and enhance online sales performance.
• Campaign Management : Plan and execute integrated marketing campaigns across seasonal launches, product drops, and retail events.
• Market Research & Insights : Use consumer insights, competitive analysis, and market trends to inform strategy and decision-making.
• Budget Oversight : Own and manage the marketing budget, ensuring effective allocation and ROI across all initiatives.
• Partnerships & PR : Build strategic partnerships and influencer relationships that boost brand visibility and relevance.
• Retail Collaboration : Partner with retail operations and visual merchandising teams to drive in-store footfall and experiential marketing initiatives.

Requirements

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