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VP Marketing, Experiential (Emiratization)

VP Marketing, Experiential (Emiratization)

Mashreq Bank Pakistan LimitedDubai, Dubai, United Arab Emirates
8 منذ أيام
الوصف الوظيفي

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1. Develop and execute experiential marketing strategies that elevate our retail segment awareness, aid partnership & help acquisition & engagement in the UAE.

2. Build and manage partnerships, sponsorships for personal & business banking segments -free zones, business hubs, and local entrepreneurship communities, through a rigorous engagement calendar. E.g. – UHNI events, workshops / seminars, webinars, co-branded activations, thought leadership opportunities, etc.

3. Identify, engage, and collaborate with influencers, media personalities, and relevant content creators to drive advocacy and awareness.

4. Oversee on-ground activations & events — from ideation to execution and measurement.

5. Work cross-functionally with internal brand, digital marketing, and content teams to ensure message consistency across touchpoints.

6. Manage external agencies, production vendors, and media partners to ensure timely, high-quality delivery.

7. Track KPIs and event ROI — including lead generation, media impressions, and post-activation engagement.

Key result Areas

We’re looking for a hands-on and strategically minded experiential & content Marketing Lead to help us amplify our presence in the UAE’s dynamic business landscape. This role will focus on building high-impact, localized experiences across UHNI events, free zones, SME communities, influencer channels, and offline media platforms.

Key KRAs :

  • Own and manage the segment’s experiential marketing calendar, strategy, and annual budget.
  • Develop KPIs in partnership with business stakeholders, ensuring alignment with segment objectives.
  • Track competitor activities and recommend marketing actions in response.
  • Execute partnerships with free zones and ecosystem players, driving awareness and credibility.
  • Plan and deliver key activations and events (mass, affluent, UHNI), managing end-to-end execution.
  • Ensure compliance and brand governance across all marketing activities.
  • Analyze and report performance, with clear ROI and insights to miximise impact & business.
  • Multi-layered stakeholder management (business partners, agencies, vendors, wider marketing team, compliance, etc.)

Knowledge, Skills and Experience

  • 15 years of marketing experience, with at least 5+ years in experiential, event marketing, or partnership activation roles.
  • Proven ability to work independently and manage end-to-end events that blend strategy with execution.
  • Exposure to B2B or business banking environments is ideal
  • Excellent communication and project management skills.
  • Comfortable working in a fast-paced environment and handling multiple priorities.
  • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Banking

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