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1. Develop and execute experiential marketing strategies that elevate our retail segment awareness, aid partnership & help acquisition & engagement in the UAE.
2. Build and manage partnerships, sponsorships for personal & business banking segments -free zones, business hubs, and local entrepreneurship communities, through a rigorous engagement calendar. E.g. – UHNI events, workshops / seminars, webinars, co-branded activations, thought leadership opportunities, etc.
3. Identify, engage, and collaborate with influencers, media personalities, and relevant content creators to drive advocacy and awareness.
4. Oversee on-ground activations & events — from ideation to execution and measurement.
5. Work cross-functionally with internal brand, digital marketing, and content teams to ensure message consistency across touchpoints.
6. Manage external agencies, production vendors, and media partners to ensure timely, high-quality delivery.
7. Track KPIs and event ROI — including lead generation, media impressions, and post-activation engagement.
Key result Areas
We’re looking for a hands-on and strategically minded experiential & content Marketing Lead to help us amplify our presence in the UAE’s dynamic business landscape. This role will focus on building high-impact, localized experiences across UHNI events, free zones, SME communities, influencer channels, and offline media platforms.
Key KRAs :
Knowledge, Skills and Experience
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing
Banking
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