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Director of Marketing, Communication & Student Recruitment

Canadian University DubaiDubai, Dubai, United Arab Emirates

5 منذ أيام

الوصف الوظيفي

Director of Marketing, Communication & Student Recruitment

Join to apply for the Director of Marketing, Communication & Student Recruitment role at Canadian University Dubai

Director of Marketing, Communication & Student Recruitment

Join to apply for the Director of Marketing, Communication & Student Recruitment role at Canadian University Dubai

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Job Description

Canadian University Dubai (CUD) is seeking an exceptional leader to serve as the Director of Marketing, Communication, and Student Recruitment. This executive-level position plays a critical role in shaping and executing the university's marketing vision to enhance brand awareness, student recruitment, and stakeholder engagement.

Job Description

You will lead a unified portfolio overseeing marketing, strategic communications, and student recruitment. The role is key in advancing the university’s strategic objectives, financial sustainability, and reputation, while championing CUD’s core values and fostering cross-departmental collaboration.

Key Responsibilities

Strategic Leadership

Shape CUD’s institutional strategy through marketing, brand, and communication initiatives.
Lead the development of the university's digital and customer experience strategies.
Guide the creation of compelling, data-driven campaigns to enhance visibility and student engagement.
Build organizational brand strategy and metrics to measure brand effectiveness.
Develop and oversee integrated marketing and communication strategies across channels.

Operational Excellence

Oversee internal and external communications, digital presence, media relations, and content strategy.

Drive marketing innovation across digital, social media, paid media, and emerging platforms.

Align recruitment with academic strategy to increase student applications and enrollment.

Strengthen international recruitment through strategic partnerships and global outreach.

Lead crisis communication and manage reputational risk proactively.

Team & Resource Management

Manage cross-functional teams and ensure seamless operations between Marketing, Communication, and Recruitment.

Develop department business plans and budgets, ensuring resource optimization.

Mentor and coach team members to foster a high-performance and collaborative environment.

Drive operational compliance with university policies and external regulations.

Required Qualifications

Master’s degree in Marketing, Communications, Media, or Business Administration.

Professional certifications (e.g., CIM, CMP, PMP, CSM) are highly desirable.

Minimum of 10–12 years of progressive leadership experience in marketing, communications, and branding.

Experience in the higher education sector is a strong asset.

Proven success in strategic marketing within complex, fast-paced organizations.

Strong background in digital transformation, data-driven decision-making, and customer journey mapping.

Skills & Competencies

Strategic thinking with a proven ability to align marketing to organizational goals.

Advanced communication and storytelling skills; strong command of English (French / Arabic is a plus).

Analytical and data-savvy with budget and market insight capabilities.

Expertise in brand development, growth strategy, digital marketing, and stakeholder engagement.

Change management, innovation, and inspirational leadership qualities.

Why Join CUD?

CUD is a dynamic and inclusive university located in the heart of Dubai. We offer a vibrant international environment, world-class programs, and a mission-driven culture focused on excellence, innovation, and community. Join us in shaping the future of higher education in the region.

About Us

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the #1 University in Dubai, and 21 st in the Arab Region according to the QS Arab Region Rankings 2025.

Our expanded City Walk campus hosts state-of-the-art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring : laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!

With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Higher Education

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Director Marketing • Dubai, Dubai, United Arab Emirates