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Head of Marketing Luxury

Head of Marketing Luxury

Genius Consultants LimitedDubai, Dubai, United Arab Emirates
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Lead Consultant | Executive Search & Leadership Hiring | C-Level & Senior Management Roles | MENA Region | Golden Visa Holder

Our client is leading the transformation of the UAE and GCC into a premier global destination for luxury real estate. This is a high-impact global position, reporting directly to the Chief Marketing Officer, and plays a pivotal role in shaping the brand's international presence and appeal to ultra-high-net-worth and high-net-worth individuals.

Job Description

  • Develop and implement a comprehensive marketing strategy for the luxury market segment.
  • Build and own the global luxury segment strategy (not market-specific), targeting UHNW and HNW audiences.
  • Conceptualize and lead the creation of bespoke luxury content across owned, earned, and paid channels, appealing to affluent travelers.
  • Conduct market research and analysis to ensure the company's competitiveness in the luxury sector.
  • Build go-to-market strategies for high-end Real Estate
  • Stay up-to-date with the latest trends and changes in the luxury market and marketing practices.
  • Lead customer profiling, segmentation, and journey mapping.
  • Utilize data analytics, market research, and CRM insights to guide strategic decisions and personalize customer experiences. Product Mix Strategy
  • Collaborate with the product development and sales teams to develop and promote the right product mix based on demand, market trends, and customer insights.
  • Shape messaging strategies to highlight key product USPs across segments (luxury, mid-market, investment).

Experience Centres & Show Homes

  • Oversee the design, branding, and operational execution of show homes and experience centres to deliver immersive, emotionally engaging experiences.
  • Ensure alignment with brand storytelling, architecture, and customer experience strategies.
  • Events & Activation Strategy

  • Develop and execute high-impact events, exhibitions (e.g., Cityscape), broker activations, and investor roadshows.
  • Coordinate all physical and digital activations to reinforce brand positioning and drive qualified traffic.
  • Skills & Qualifications

  • 12–15 years of marketing experience, with a strong focus on the luxury segment
  • Mandatory experience within the GCC region
  • Proven ability to identify target audiences and craft impactful, effective campaigns
  • Deep understanding of the full marketing mix across digital and offline channels
  • Strong analytical mindset paired with creative strategic thinking
  • Highly data-driven, with strong numerical and research skills
  • Excellent communication and stakeholder management capabilities
  • Well-versed in the latest marketing trends, tools, and best practices
  • Seniority level

    Seniority level

    Director

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Real Estate, Retail Luxury Goods and Jewelry, and Hospitality

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