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Head of Marketing Luxury

Genius Consultants LimitedDubai, Dubai, United Arab Emirates

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Lead Consultant | Executive Search & Leadership Hiring | C-Level & Senior Management Roles | MENA Region | Golden Visa Holder

Our client is leading the transformation of the UAE and GCC into a premier global destination for luxury real estate. This is a high-impact global position, reporting directly to the Chief Marketing Officer, and plays a pivotal role in shaping the brand's international presence and appeal to ultra-high-net-worth and high-net-worth individuals.

Job Description

Develop and implement a comprehensive marketing strategy for the luxury market segment.
Build and own the global luxury segment strategy (not market-specific), targeting UHNW and HNW audiences.
Conceptualize and lead the creation of bespoke luxury content across owned, earned, and paid channels, appealing to affluent travelers.
Conduct market research and analysis to ensure the company's competitiveness in the luxury sector.
Build go-to-market strategies for high-end Real Estate
Stay up-to-date with the latest trends and changes in the luxury market and marketing practices.
Lead customer profiling, segmentation, and journey mapping.
Utilize data analytics, market research, and CRM insights to guide strategic decisions and personalize customer experiences. Product Mix Strategy
Collaborate with the product development and sales teams to develop and promote the right product mix based on demand, market trends, and customer insights.
Shape messaging strategies to highlight key product USPs across segments (luxury, mid-market, investment).

Experience Centres & Show Homes

Oversee the design, branding, and operational execution of show homes and experience centres to deliver immersive, emotionally engaging experiences.

Ensure alignment with brand storytelling, architecture, and customer experience strategies.

Events & Activation Strategy

Develop and execute high-impact events, exhibitions (e.g., Cityscape), broker activations, and investor roadshows.

Coordinate all physical and digital activations to reinforce brand positioning and drive qualified traffic.

Skills & Qualifications

12–15 years of marketing experience, with a strong focus on the luxury segment

Mandatory experience within the GCC region

Proven ability to identify target audiences and craft impactful, effective campaigns

Deep understanding of the full marketing mix across digital and offline channels

Strong analytical mindset paired with creative strategic thinking

Highly data-driven, with strong numerical and research skills

Excellent communication and stakeholder management capabilities

Well-versed in the latest marketing trends, tools, and best practices

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Real Estate, Retail Luxury Goods and Jewelry, and Hospitality

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Head Of Marketing • Dubai, Dubai, United Arab Emirates