Bachelor of Business Administration (Management)
Nationality : Any Nationality
Vacancy : 1 Vacancy
Job Description
Regional Senior Brand Manager Nutrition
Position Snapshot
Location : Dubai, UAE (Head Office)
Company : Nestlé
Position Summary
Joining Nestlé means joining the largest food and beverage company in the world. We are a human environment driven by passionate people with the purpose of enhancing quality of life and contributing to a healthier future.
We are looking for a Senior Brand Manager to join our dynamic team. As the Senior Brand Manager Nutrition, you will build strong brands that delight target consumers and generate significant business results by building brand equity and influencing consumer behavior.
The ideal candidate will have a proven track record in core brand building, helping large / key brands innovate, and identifying new growth opportunities. Experience in developing brand strategies, positioning, and understanding of brand / P&L drivers is essential.
A Day in the Life of an SBM
Brand & Communication Strategy & Development :
- Drive market research to identify emerging consumer trends, competitive advantages, and challenges
- Lead the development and execution of brand strategies and communication plans targeting healthcare professionals, consumers, and shoppers
- Participate in strategic brand creative development and equity measurement
- Coordinate with global teams to develop campaign briefs and creative adaptations
- Provide communication toolkits with overarching frameworks, including key ideas and engagement strategies
- Manage media and communication agencies for Pan-Arab campaigns
Business Management :
Lead the brand's annual strategic priorities for the business unitManage the brand marketing budget for optimal resource allocationAnalyze brand performance metrics monthly and adapt strategies accordinglySupport regional initiatives and deliverables in collaboration with clustersProvide pricing, promotional strategies, and SKU management recommendationsEnsure project execution and results trackingLead SKU harmonization and optimization initiativesI&R Strategy & Multi-cluster Leadership
Define portfolio strategy and develop I&R roadmap based on research and consumer insightsManage the end-to-end I&R pipeline with stakeholders, including recipe development and launch planningCreate toolkits for new launches and relaunches to ensure consistent brand experiencesSuccess Factors
Minimum 8 years of marketing experience, preferably within FMCG or related fields at Nestlé or similarProven success in core brand building and innovationStrong understanding of brand / P&L drivers and actionsExperience in product launches and cross-functional collaborationKnowledge of digital media and eCommerceExperience in Pharmaceutical, Consumer Health, OTC, Nutrition, or Baby Nutrition sectorsExcellent media planning and campaign execution skillsHigher education in business management and marketingJob Details
Role Level : Mid-LevelWork Type : Full-TimeCountry : United Arab EmiratesCity : DubaiCompany Website : [To be added]Disclaimer : Naukrigulf.com is a platform connecting jobseekers and employers. Applicants should verify the legitimacy of employers independently. We do not endorse any requests for money or sharing personal / bank information. For security concerns, contact abuse@naukrigulf.com.
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