Head of Marketing Electric Mobility

What you will do Marketing Strategy Establish and grow all new EV brands in UAE KSA and driving brand awareness consideration and relevance amongst the target audiences Drive market share growth through development of brand equity and improved customer loyalty Develop the marketing strategy and execute the marketing plans in UAE KSA in consistent with the overall global marketing strategy and implementation roadmap This includes product launches and driving awareness for existing product lines brand communication The main liaison with the EV principals collaborating with their global marketing teams to understand the global and regional strategic initiatives Managing OEM relationships that result in longterm success for both the OEMs and Al Futtaim through close collaboration and communication Drive digitalfirst consumer centric approach across all aspects of the business together with global team Activation Campaigns Social Media Create data driven campaign planning processes for all brands in UAE KSA Manage and coordinate external agency partners Lead activate execute consumer communications across all channels Oversee social media and community management channels Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement Responsible for financial planning and reporting paired with KPI framework to deliver campaign attribution ROI measurement Explore and implement best in class practices from our partner OEM in other markets as well as across the industry Customer Experience Deliver exemplary Customer Experience CX across all brand touchpoints by leveraging key brand propositions and assets Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing Training POS materials PR Media Relations Develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives Oversee all PR and media relations activities including media outreach press releases and media interviews Lead the creation of compelling PR campaigns and initiatives to promote product launches corporate announcements and key messages Team Management Create a high growth mindset team Drive a talent development system that creates marketing talents who are recruited correctly developed coached and engaged through performance management learning development succession planning Lead a lean and effective Marketing structure team Drive performance of Marketing team through measurable KPIs Ensure compliance with Standard Operating Procedures Drive AlFuttaim Values in workplace Required Skills to be successful Minimum of 15 years experience in the automotive industry with a preference for experience in electric vehicles EVs Extensive experience in branding CRM digital marketing public relations PR social media and events management Strong experience and established relationships with marketing agencies Previous experience in highgrowth businesses and startups is highly preferable You will be redirected to the company website to apply for this position