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Off-Road Marketing Manager

Off-Road Marketing Manager

Triumph MotorcyclesHQ
23 منذ أيام
الوصف الوظيفي

PURPOSE OF THE POSITION : The Off-Road Marketing Manager is responsible for managing the full scope of the off-road sector for Triumph Motorcycles including organizing, attending and staffing Demo events; managing all off-road related Marketing Communications; manage and oversee all off-road related Media Relations, Public Relations, and Ambassador / Influencer initiatives. Key priority of this position is to support the Triumph brand and the Triumph Dealer in the key areas of Retail, Wholesale and Marketing of the Off-Road Marketing to our dealers and staff.

MAJOR RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO :

  • Fully dedicated to all off-road- and Dual Sport models
  • Increase awareness of Triumph in off-road with high focus on Dealer Support and retail
  • Support all off-road Dealer Programs such as Contingency, Amateur Racing and Support, select professional race programs support through dealers such as GNCC off road and Flat Track
  • Create and support National off-road Triumph Dealer Demo ride events and programs
  • Attend and support key National Amateur events
  • Support Canadian Professional MX / SX Race team
  • Keep Triumph Management current to the competition regarding models, race support and retail programs
  • Develop competitive comparison in all areas of off-road to best support our dealers and staff highlighting our advantages
  • Manage monthly off-road email marketing calendar to include consumer-facing email marketing content, and monthly social media calendar
  • Work with MarCom Manager in development and distribution of various off-road creative assets, both digital and printed assets (POS materials), to include responsibility for keeping all dealer marketing portals current
  • Administer building and distribution of off-road related dealer communications, including daily notices on Triumph dealer digital bulletin board and sharing via network email
  • Organize, staff and attend select off-road events
  • Acting as a positive and knowledgeable brand representative at consumer-facing events, able to provide event attendees with a positive brand experience to gain affinity, awareness, and consideration from potential Triumph consumers by offering them unique in-person experiences with the brand and product including demos
  • Work with Marketing Director to plan annual off-road Marketing budget and actively manage approved budget
  • Manage off-road venue and vendor negotiations, our visual and experiential presence, and event guide for all off-road events
  • Oversee scheduling and management of off-road press fleet and support coordination with AfterSales / Operations teams to ensure timely and quality execution of off-road press fleet bike transportation logistics
  • Develop and implement a public relations strategy specific to off-road, designed to create and maintain a favorable brand image and generate model awareness of latest product offering via high volume of endemic and non-endemic coverage
  • Help generate original content to support dedicated North American market social media strategies designed to create and maintain favorable brand image and generate model awareness of latest off-road product offering with an emphasis on engagement
  • Develop an influencer and ambassador strategy specific to off-road, and oversee execution of influencer contracts
  • Identify, develop, and execute communications strategy for key media contacts, specific to off-road, to include but not limited to creating and delivering press releases and media relations content, scheduling press interview, and scheduling attendance at new product launches and rides
  • Coordinate with corporate communications manager to write, edit, proofread, and revise off-road media communications
  • Manage strategic partnerships with significant earned media opportunities, such as film placements, and oversee execution of contracts and motorcycle logistics specific to off-road motorcycles
  • Research, track and report media coverage and industry trends
  • Oversee off-road related activity on our regional websites ensuring the sites are regularly updated with all relevant brand communications

KNOWLEDGE, SKILLS AND ABILITIES

  • Knowledge : General Motorcycle Industry KnowledgeMust have Extensive Off-Road Motorcycle KnowledgeGeneral knowledge of digital communication tools used to build or edit web and email contentBroad knowledge of the full spectrum of marketing avenues, from search marketing (SEO / SEM) to social channel marketing to traditional print / publication marketingDealership experience a plusRace experience a plus
  • Skills :  Must hold a valid driver’s license with motorcycle endorsementsMust have a valid passportDetail oriented with ability to multi-taskSuperior language and writing proficiency, including strong grammar and proofreading skillsClose attention to detail to serve as an editor – both visually and for all marketing copyCareful, established and fine-tuned eye for visuals and art directionGood eye for visual layout of event space
  • Abilities :  Ability to travel (up to 50%) frequently including overnight stays for media activities while maintaining regular job responsibilities when working remotelyAdvanced motorcycling experience with ability to ride confidently off-roadResourcefulness and ability to solve problems independentlyProject management skills to coordinate a high volume of projects at any given momentDevelop and nurture strong relationshipsAbility to work in a corporate environment following the company guidelines

    • RELATIONSHIPS

  • Internal : This role works closely with the full Marketing department and the Global Triumph Central Marketing TeamThis role also has regular interaction with various departments, field staff and dealers
  • ExternalEstablish, maintain and cultivate relationships with all relevant members of the media and influencers, from publications to printers to custom bike builders and Hollywood A-listersMaintain relationships and communication with agency partners

    • AUTHORITY

  • This position has spending authority on budget lines relevant to the off-road budgets (assuming final approval by Marketing Director, GM, and CFO)
  • This position has authority to sign off on media insertions, provide approvals to all other departments, field staff and dealers on questions related to the corporate Brand Guidelines
  • This position is required to work very independently. However, this position must understand when circumstances require an executive approval on any particular project

    • EDUCATION

  • High School Diploma
  • Bachelor’s Degree in marketing, communications, journalism or related field

    • TRAINING

  • Triumph Academy
  • Immediate training on the job includes a Brand Induction (Triumph created) to understand the history and vision of the company from a branding perspective

    • BENEFITS

  • Triumph covers the full cost of premiums for Medical, Dental, Vision and Life for the employee and family
  • 401k with up to 5% company match
  • Paid Holidays
  • Paid Sick and Vacation

    • PHYSICAL REQUIREMENTS OF THE JOB

  • Up to 50% office work at a desk or at a conference table
  • 50%+ travel, including holidays and weekends, and including internationally
  • Minimum 4 days per week in office (when not traveling)
  • Ability to move all Triumph motorcycles (when running or not running, including within the office)
  • Must keep a dedicated area in the warehouse to support off-road needs clean, neat, organized, and current on a daily basis
  • Must be able to drive a pick up truck or van safely hauling a maximum of a 24’ trailer
  • Must have the ability to ride all TF models at an intermediate off road level

    • OTHER

  • This position is not connected to or supportive of the professional race team
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