Business Manager, Co-Branded Card Business

Key Responsibilities :

1.Strategic Planning & Execution :

oDevelop and execute a comprehensive business strategy for the co-branded card vertical that aligns with Klickl’s overall growth objectives.

oIdentify target market segments and develop tailored value propositions to drive card adoption and engagement among B2B partners.

2.Partnership Development & Management :

oIdentify, negotiate, and secure partnerships with banks, fintech companies, payment processors, and corporate clients to launch co-branded card initiatives.

oBuild and nurture strong relationships with partners to drive long-term collaboration, co-marketing opportunities, and mutually beneficial growth.

3.Product & Program Management :

oCollaborate with cross-functional teams (product, marketing, technology, compliance) to design and implement innovative co-branded card products that meet market needs and regulatory requirements.

oOversee program launch, performance tracking, and continuous improvement initiatives to ensure the co-branded card offerings remain competitive and customer-centric.

4.Traffic & Revenue Growth :

oDevelop and implement go-to-market strategies that drive significant traffic and adoption of co-branded card products through targeted B2B channels.

oAnalyze performance metrics and market trends to optimize marketing campaigns, promotional strategies, and customer acquisition efforts.

5.Market Analysis & Competitive Intelligence :

oConduct market research to identify trends, emerging opportunities, and competitive threats in the co-branded card and broader payment landscape.

oUtilize data-driven insights to inform strategic decisions and to refine business models and product offerings.

6.Stakeholder Collaboration & Reporting :

oWork closely with senior leadership to provide regular updates on program performance, strategic initiatives, and market feedback.

oCollaborate with internal teams to ensure seamless execution of co-branded card initiatives, from product development to customer service.