Objective :
This position is responsible for ensuring optimal brand positioning through strategic product assortment aligned with the target customer profile, and to achieve gross margin objectives while maintaining a healthy sell-through rate of 60%.
Key Responsibility : Product Range :
- Develop and execute brand strategies aligned with target customer profiles and market positioning
- Plan category-wise assortment based on performance analysis, market trends, and future potential
- Define seasonal buying strategies using historical data and merchandising insights
- Conduct store grading based on geographic, economic, and brand alignment factors (., elite vs. value-focused stores)
- Formulate seasonal procurement strategies considering previous product performance
- Develop pricing strategies based on perceptual value, competitive intelligence, and margin goals
- Coordinate directly with brand principals to procure merchandise
Order Management :
Place procurement orders in line with the purchase plan to ensure timely deliveries as per service level agreementsMonitor in-transit stock from suppliers to warehouse to ensure uninterrupted product flowVendor Management :
Establish and sustain long-term relationships with suppliers to ensure fair dealsEnsure on-time delivery of products and adhere to compliance with the contracts of purchaseStore Management :
Conduct regular store visits to monitor product presentation and assess category performanceVisit competitor outlets to gather market intelligence and trend inspirationsMonitor stock cover levels and ensure purchases are planned within allocated budgetsTrain and support store teams to gather customer feedback and enhance product sell-throughMarket and Competitor Awareness
Stay informed about regional and global retail and fashion trendsTrack competitor activities, pricing strategies, and product positioningKey Performance Indicators :
Quantitative KPI
Gross margin targetSell through targetExclusive and NOS BusinessWeek of cover for particular categoryStock Ageing and Stock TurnTrend / Buy presentationProduct trainingQualitative KPI
Understand market trendAble to grasp business requirementInfluence brand to customize requirementDesired Experience :
Bachelor’s degree in Fashion, Retail, or Business Management from a recognized institution, preferably from a reputed fashion institute2-5 years of relevant experience in retail buying, with proven exposure to fashion or lifestyle categoriesStrong command of MS Excel and PowerPoint, with hands-on experience in data analysis, forecasting, and trend evaluationIn-depth knowledge of product strategy, vendor management, range planning, pricing, and consumer behavior within retail markets.