Sales Director - Top-Tier FMCG Distributor

Our client is a well-established FMCG distributor with decades of presence in the UAE and a reputation for reliability, scale and market reach. Representing a diverse mix of premium international and local brands across food and non-food categories, the business has long-standing partnerships with top retailers and Horeca groups. This is an organisation where commercial leaders are trusted to drive change, backed by strong financials and a clear strategic direction.

• Lead the development and execution of national sales strategies across all route to markets
• Manage and develop a high-performing sales team with clear KPIs and structured performance management
• Drive revenue growth by identifying new opportunities within existing accounts and expanding market penetration
• Play a central role in acquiring and onboarding new brands into the company's distribution portfolio
• Collaborate closely with marketing, supply chain and finance teams to ensure alignment and operational efficiency
• Deliver sales forecasts, budgets and business plans with accuracy and accountability
• Build and maintain strong relationships with key retail and food service partners to ensure long-term success
• Monitor market trends, competitor activities and category insights to inform strategic decisions
• Minimum 10 years of experience in consumer-focused FMCG sales at a leadership level
• Extensive and hands-on experience within the UAE market
• Proven track record managing large, multi-tiered sales teams across diverse channels
• Background in a major FMCG distributor or experience leading high-volume direct sales operations
• Strong knowledge of the local retail and Horeca landscape
• Agile and adaptable with the ability to navigate a fast-paced, evolving environment
• Commercially sharp with a strategic mindset and strong execution capability
• Excellent leadership, team development and cross-functional collaboration skills
• Strong relationship builder with the ability to influence senior stakeholders and partners

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