Job Description
Why this job exists
The scope of this job is to ensure we are competitively represented on our brand and
product on all Digital channels, Online or Digital media. This role will serve the needs of the
business, our guests, and our colleagues by developing and implementing key distribution
and eCommerce strategies to optimize all the distribution channels and digital advertising
channels.
- To serve the growing needs of the business and individual hotels by :
- Assist Minor's Hotels' long-term Digital Strategy in line with corporate initiatives.
- Ensuring optimal content of Minor Hotels and or properties as designated in all relevant
- electronic distribution channels.
- Assisting in establishing best practices to manage Online Travel Agents.
- Coordinating partner agencies, the execution of all eCommerce activities, and assisting with
- regional marketing strategies.
- Developing and optimizing the online content to maximise ranking / visibility of the
- property on various search engines and channels, and Anantara.com.
- To conduct the feasibility study, ROI, and to suggest ways of improving ranking and revenue
- generation over e-channels.
- Measuring, analyzing, and reporting eCommerce performances and suggesting tactics
- improvements, and new activities.
- At Minor Hotel Group, we are proud to represent our hotel and our country to guests from all over the world.
Key Duties and Responsibilities
Electronic Distribution
To implement Minor Hotel's long-term Electronic Distribution Strategy working in line with corporate / regional guidelines.To implement the global and regional strategy for online travel agents to represent hotels and to implement SOPs for various International & Regional Online Travel Agents covering commercial terms, top source and guest geography markets, content management procedures, billing & payment information, etc, plus tracking procedures and connectivity issues.To monitor and report on the hotels’ effective use of electronic distribution tools and procedures in areas of business intelligence to maximize the competitive advantage in the marketplace.Manage the channel manager and the interfacing of new channels in conjunction with the revenue and reservations team.E-Commerce
Coordinate the development of e-Commerce tactics for the property in line with corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise hotel and measure and report on results.Implement best practice rules to optimize content (images, content, links, and accurate translations) relevancy, accuracy and performance on brand.com website and work with the Marketing & Communications team on corrective actions.Support the website functionality for the development and sending of consumer and trade emailing or RFP and make sure all functionalities are working properly and test the response.Develop measure and optimize ROI on new traffic generating channels.Qualifications
Bachelor’s Degree in Business Administration, Marketing, eCommerce, Hospitality Management, or a related field.8–12+ years of progressive experience in eCommerce, digital marketing, or distribution in hospitality, travel, or a similar industry3–5 years in a senior leadership or multi-property role (for cluster positions).Experience with channel management, OTA platforms (e.g., Booking.com, Expedia), and revenue management systems.Proven track record of driving online revenue growth and managing digital performance metrics.Additional Information
Collaboration :
They can plan and prioritise work to achieve targets anddeadlinesThey can effectively support and supervise other members of the department toachieve business results.They have a proven ability to negotiate to achieve a desired outcome.They have a proven ability to communicate effectively and professionally usingwritten and spoken English.They are highly financially literate and proficient in business financialsDelivering Results :
They are committed to meeting and exceeding all performance standardsThey constantly look to develop their professional skills and abilitiesThey perform job tasks in line with established policies and procedures. TheyAlways try to provide a top-quality experience to all our guests.