AHS, a prestigious luxury real estate developer, is seeking a dynamic and results-oriented Head of PR & Marketing to lead our public relations and marketing initiatives. In this pivotal role, you will be responsible for creating and implementing comprehensive strategies to elevate the AHS brand and promote our exclusive property developments. The ideal candidate will possess exceptional leadership skills, a deep understanding of luxury market dynamics, and a knack for innovative storytelling.
Responsibilities
- Develop and execute integrated PR and marketing strategies that enhance brand awareness and drive sales
- Lead and manage the PR and marketing team to ensure alignment with business objectives and successful campaign execution
- Oversee all communications, including press releases, marketing collateral, and social media content
- Build and maintain strong relationships with media outlets, influencers, and industry stakeholders
- Identify and engage in high-profile marketing opportunities and sponsorships to promote AHS properties
- Conduct market research and analysis to inform branding and marketing strategies
- Monitor, analyze, and report on campaign performance metrics and PR outcomes
- Manage the marketing budget to optimize spending for maximum impact
- Oversee crisis communication and reputation management strategies
- Support sales enablement efforts with impactful marketing materials and presentations
- Stay current on industry trends and competitors to identify new marketing opportunities
Requirements
Bachelor's degree in Marketing, Public Relations, Communications, or a related field; Master's degree is a plusProven experience in a senior marketing or PR role within luxury real estate or a related industry (8-12 years)Strong leadership and team management skillsExceptional written and verbal communication abilitiesIn-depth knowledge of PR strategies, marketing principles, and luxury brand managementExperience with digital marketing and social media strategiesStrong analytical skills, with the ability to interpret data and adjust strategies accordinglyAbility to manage multiple projects and meet tight deadlines in a fast-paced environmentProficiency in marketing software and tools (CRM, analytics, etc.)Established network of media contacts and influencers in the luxury sectorBenefits
Innovative Environment : Be part of a forward-thinking company that embraces innovation and creativity in the luxury real estate marketCareer Advancement : Enjoy opportunities for professional growth and development, with a clear path for career progressionCollaborative Culture : Join a team-oriented environment where collaboration and mutual support are highly valuedCompetitive Compensation : Receive a competitive salary and benefits package that rewards your hard work and dedicationWork-Life Balance : Enjoy a supportive work environment that values work-life balance and employee well-beingPlease Note : Due to the high volume of applications we receive, only shortlisted candidates will be contacted. We appreciate your understanding.
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