This job holder will be responsible for translating and transferring of ideas / concepts / designs into promotional displays and marketing brochures for products and services
Develop distinctive logos for products and in-house brands, and create visual designs for marketing literature
Key Responsibilities
Creative Solutions
Understand the creative and concept / territory business needs
Apply advanced and diversified concepts to create the graphic representations on system with combination of different color pallets
Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts
Innovate ideas / themes in graphical form for various requirements coming from the territory marketing team
Determine size and arrangement of illustrative material and copy, and select style and size of type
Develop graphics and layouts for promotion posters, logos, displays etc every year
Review final layouts and suggest improvements as needed
Create the window display designs for Concepts and Stand-alone stores in the territories for new stores and all stores every season
Create graphic artworks such as promo posters, logos and the like for the Concept
Designing proposals and artwork for marketing brochures, leaflets, coupons and flyers
Prepare Art works for Signage’s (outdoor / indoor)
Coordinate with Concept Marketing Teams to pro-create graphic and artwork as required by the Concepts’ branding guidelines
Miscellaneous
Research and keep abreast of the latest designs, market trends, developments in IT and needs of the customers
Coordinate and assist in the execution of large format printing including colour and profile management
Oversee the printing needs for the Territory and stand-alone stores (vinyl poster, backlit poster
Ensure that the visuals / posters are laminated, mounted and distributed properly for all the territories on schedule(if applicable)
Prepare Photoshop presentations as and when required under the direction of the Marketing Manager
Coordinate with the Visual Merchandisers in executing their requirements of seasonal changes and window themes
Maintain large format printers (if applicable)
Keep abreast of the latest trends, tools and technologies in Graphic Design