Digital Marketing Manager

Position Overview A Premier Education Company based in Dubai is seeking a Digital Marketing Manager to drive awareness engagement and sales for our portfolio companies In this role you will collaborate with crossfunctional teams to define marketing strategies and lead the design and execution of impactful digital initiatives to grow our brands presence and customer base Key Responsibilities Strategic Planning Execution Develop and implement comprehensive digital marketing strategies to achieve business goals Stay abreast of market trends competitor strategies and emerging technologies to drive innovation Website Optimization SEO Ensure the website is optimised for performance usability and SEO Implement effective callstoaction and create highconverting landing pages Performance Marketing Analytics Plan execute and manage paid search campaigns on Google Ads Facebook and Instagram Track and analyse campaign metrics such as CPC CTR CPA and ROI and use insights to refine strategies Utilise tools like Google Analytics and Facebook Pixel for advanced tracking and reporting Content Creation Copywriting Create engaging highquality content across digital platforms including newsletters social media and blogs Develop persuasive ad copy and engaging social media posts to drive awareness and conversion Email Marketing Automation Use platforms such as Mailchimp or HubSpot to design and execute email marketing campaigns Build automated workflows to nurture leads and drive customer retention Social Media Management Grow and manage social media presence across key platforms Leverage growth hacking techniques like reposting and engaging with influencers to build relationships and increase followers Growth Hacking Competitive Analysis Perform competitive keyword research and backlink analysis to improve SEO and overall performance Reposition content to attract a wider audience and increase engagement Identify and implement innovative growth strategies to enhance brand visibility and market share Collaboration Communication Work closely with designers developers and external agencies to align on objectives and deliverables Present performance updates and actionable insights to leadership Qualifications Experience Education Bachelor s degree in Marketing Business Communications or a related field Experience 3 5 years in digital marketing with a proven track record of successful campaigns Experience in the education sector or similar industries is an advantage Technical Skills Proficiency in SEO tools Google Ads Facebook Business Manager email platforms e g HubSpot Mailchimp and analytics tools Knowledge of A B testing sales funnels and marketing automation Soft Skills Exceptional written and verbal communication skills Analytical mindset with strong problemsolving capabilities Innovative adaptable and a continuous learner