Assistant Manager, Consumer & Market Insights (D2C & Corporate Marketing)

Position Summary

Why Join Us?

Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. Samsung Gulf Electronics, established in 1996, serves as the regional hub for Samsung Electronics in the Middle East, headquartered in Dubai, UAE. Over the years, it has played a pivotal role in delivering innovative technologies across the GCC region, including smartphones, home appliances, displays, air-conditioning and enterprise solutions. At Samsung Gulf, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.

Role and Responsibilities

A Snapshot of Your Day

We are seeking a talented Consumer & Market Insights Assistant Manager in our D2C & Corporate Marketing Team to drive consumer centric actions based on consumer insights. This role will involve in-depth analysis of vast data points, identifying actionable insights and collaborating cross-functionally to help take informed marketing decisions. The roles also requires devising the optimal investment plan by setting KPIs for media investments and managing execution and performance. They will contribute to the strategic business decision making by deriving insight from the market and consumer data on the main issues of the brand, product and channel. They will also contribute to mid-term and long-term business opportunity identification by understanding the consumer needs and trend from market and consumer data gathering. The Consumer Insights Assistant Manager will maximize mutual trust and business execution by promoting market conditions and our sales / product strategies to customers and market participants.

Skills and Qualifications

How You Will Make An Impact

• Consumer Behaviour Analysis] Develop insights into consumer preferences, usage habits, and engagement with Samsung products and service using our internal insight platforms
• Segmentation and Targeting] Identify high-potential customer groups for targeted marketing campaigns and product launches
• MI research system management] Participate in conducting MI (Market Intelligence) research and building and managing its system for efficient decision making upon business issues.
• Insight derivation for product strategy] Analyse the direction of and insights on the new product or strategic product from MI (Market Intelligence) research.
• Insight derivation for market strategy] Analyse the direction for building market strategy and insights derivation from the MI (Market Intelligence) research.
• Business insight derivation from secondary data analysis] Analyse the key business issues and insights derived from secondary data sources such as Euromonitor, GFK, IDC and etc.
• Setting research direction] Perform the process of understanding the MI research direction and methodology for getting a clear picture of the customer and market needs.
• Sales / Product Strategy Promotions] Maximize our market influence and strategic execution by promoting and participating in our strategic direction based on market conditions.

What You’ll Need

Why You’ll Love Working with Us