V.I.E - Fragrances Product Manager - Dubai

How will you make an impact? HOW WILL YOU MAKE AN IMPACT?

• SUPPORT THE MARKETING STRATEGY DEFINITION FOR THE MEIAT REGION :
• Participate in defining the regional product strategic plan, including market analysis, activity analysis, budget proposals, and action plans to achieve targeted budgets. Collaborate with Communication, Client, Commercial, and Visual Merchandising teams to define cohesive action plans for key strategic focuses. Ensure the smooth implementation and ° coordination of action plans for the category with all stakeholders. Develop and track sales budgets by line, market, and retailer, translating overall strategic and marketing communication plans into market-specific strategies. Prepare monthly and yearly reports and analyses, and monitor product performance.
• LAUNCH NEW PRODUCTS AND BUILD STRONG ° ACTIVATIONS :
• Define, pilot, and orchestrate ° launch plans, coordinating implementation across all departments and markets. Work closely with Supply and Commercial teams on new product forecasting and stock levels. Develop ° strategies for each main activation, including launch timing, retailer strategy (pre-launch / exclusivities), distribution, communication (media / PR / event & trade), visual merchandising, and client experience. Monitor the performance of each launch and propose action plans accordingly. Create detailed launch reports / newsletters with key results and actions. Co-develop MEIAT-exclusive offers with HQ and brief HQ on specific product development needs for the region. Develop sales support tools (product tools, mapping, etc.). Develop specific training tools with the Learning & Development department. Train and support Commercial, Retail, and Wholesale teams on new products.
• LEAD THE FRAGRANCES CATEGORY AND ENGAGE THE COMMUNITY IN ALL MEIAT MARKETS :
• Support the commercial team in their commercial partnerships (marketing plan by retailer, strategic meetings). Define sales forecasts and assortments in collaboration with HQ, Supply Chain, Commercial teams, and the markets. Work closely with the Marketing Manager on the Fragrances media, PR, and events plan. Foster collaboration with each market and engage the community by disseminating fragrance knowledge and developing category performance (VM, Marketing, Clients, e-com, Retail, etc.). Support client activations, event masterclasses, and treatment sessions. Develop category-wide sales support tools (product sheets, training materials, mapping, etc.). Develop category-wide training tools with the Learning & Development department. Train and support Commercial, Retail, and Wholesale teams on product knowledge.
• PILOT COMPETITION & MARKET ENVIRONMENT :
• Serve as the category and regional expert by closely monitoring the competition, market trends, and client data, and proposing action plans accordingly. Capture and report market insights (economy, demographics, technology). Plan regular visits to key markets. Identify product and branding opportunities and create dedicated reports for HQ. Identify key / relevant competitors; understand their strategy (product offer, distribution strategy, price positioning, communication strategy, etc.) and share regular updates.
• SUPPORT SPECIFIC STRATEGIC PROJECTS & TRANSVERSAL TASK FORCES :
• Serve as the E-commerce lead, working with internal E-commerce teams to ensure proper and updated representation, and with external partners to launch, maintain, and animate E-retailer & pure player websites. Serve as the CRM lead internally to ensure key launches and moments are properly communicated. Lead the sampling and Gift With Purchase (GWP) strategy for the entire region based on priorities and share of business. Lead client and VIP experience efforts to integrate the Fragrances category into all relevant Maison moments.

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

At Cartier, we are free spirits, exploring a world of possibilities. Our diversity of skills, talents, and backgrounds is what makes us unique. Each individual is recognized, empowered, supported, and rewarded. We value your independent spirit and encourage you to create your own path on an exciting journey with global opportunities. You will never stop learning at Cartier, a unique and special place to work and progress.

As a - Fragrances Product Manager , you will have a great opportunity to be an essential contributor in a dynamic team, working for the success of a first-class Luxury Maison experiencing strong business acceleration and transformation. To succeed in this role, we expect you to have :

Education and Required Experience

Technical Skills / Abilities

Personal Skills