Central Sales Executive

Purpose As an integral part of our Regional Marketing Sales team the Central Sales Executive embodies our commitment to providing exceptional customer service nurturing prospective and current family relationships and maintaining the highest standards within the Cognita family of schools This role is pivotal in guiding families from initial enquiry through to enrolment ensuring each interaction reflects our ethos of excellence care and responsiveness Key Accountabilities CRM Pipeline Management Oversee and manage sales pipelines for multiple schools ensuring all enquiries applications and leads are accurately tracked and updated in the CRM system e g HubSpot Prioritise tasks to ensure enquiries are responded to promptly and efficiently in line with agreed SLAs Monitor each stage of the sales funnel from enquiry to enrolment to identify opportunities to increase conversion rates HighQuality Customer Engagement Act as the first point of contact for prospective parents ensuring all interactions are personalised professional and aligned with Cognitas RES standards Conduct detailed followup calls emails and virtual meetings to nurture leads and provide families with tailored information based on their specific needs and preferences Deliver compelling and empathetic parent conversations that showcase the value proposition of Cognita schools Conversion and Sales Targets Achieve agreed monthly and annual sales KPIs including enquirytoapplication and applicationtoenrolment conversion rates Proactively identify atrisk leads and develop strategies to reengage and convert them Support targeted campaigns to drive sales numbers including open days virtual tours and events Promote the unique value propositions of different Cognita schools effectively crossselling to maximise family engagement and retention across the network Process and Quality Management Ensure a seamless efficient and enjoyable experience for prospective parents throughout the sales journey Follow standardised procedures for enquiry handling followups and reporting Utilise advanced CRM analytics to monitor analyse and produce weekly reports Make datainformed decisions to enhance conversion rates and optimise sales strategies Maintain highquality records in the CRM to ensure data integrity and accurate reporting Continuous Improvement Actively contribute to the development of sales best practices and customer service excellence within the central team Stay updated on market trends competitor activities and parent expectations to provide relevant insights Participate in ongoing training and professional development opportunities to enhance skills Person Specification Qualifications Bachelors degree in a relevant field Additional certifications in sales marketing or customer relations highly advantageous Experience Experience in a sales role with a demonstrated track record in achieving sales targets and enhancing customer service within the education sector Skills Exceptional communication and interpersonal skills Proficiency in CRM systems and data analysis Strong strategic thinking planning and execution abilities You will be redirected to the company website to apply for this position