Retail Media Content and PSO lead BW and Foods Arabia

WHAT WILL YOUR MAIN RESPONSIBILITIES BE Retail Media Management Develop and execute fullfunnel retail consumer journey strategies with focus on consideration phase Own Dcom BMI for all channels and customers with a P L Responsibility for reporting to multiple sources finance media agency etc Drive 90 MonthonMonth improvement on Share of Branded Search Generics and Competition Manage programmatic media campaigns across major ecommerce platforms Optimize platformspecific DSP placements and sponsorship packages Execute daily budget optimization to maximize ROAS across platforms and SKUs Plan and implement various digital asset types including homepage banners abovethefold visibility swim lanes and landing page activations Digital Shelf Excellence Own endtoend management of assortment on KWERY Content Suite tools Ensure perfect content compliance across all retailers name image scores search rank ratings and reviews Drive SEO performance through eLCP implementation Maintain and optimize keyword strategies based on current search trends Manage content development for innovations following perfect content guidelines Collaborate with global PSO teams on content innovations and best practices Coordinate with Dcom team and emerchandisers for content deployment Analytics and Reporting Conduct regular analysis of share of shelf search assortment and content metrics Deliver monthly performance reports to senior stakeholders Support search and discoverability initiatives through datadriven insights Execute weekly Walk the Store Online audits Track and maintain content completeness scores 90 for Core SKUs 80 for complete portfolio Content Strategy and Creation Develop compelling conversionfocused content Lead brand store creation and management Design effective onsite shopper journeys Optimize content across the path to purchase WHAT YOU NEED TO SUCCEED Experiences Qualifications Proven experience with major advertising platforms Google Ads Amazon Vendor Central Stackline Criteo Strong understanding of programmatic media and search marketing Expertise in audience targeting and keyword strategy development Proficiency in budget management and ROAS optimization Experience with ecommerce content management systems Strong analytical skills with datadriven decisionmaking ability Knowledge of SEO best practices and content optimization Experience with digital asset management and ecommerce content guidelines Excellent project management and stakeholder communication skills Understanding of ecommerce KPIs and metrics Skills Strategic thinking and planning Advanced analytics and data interpretation Digital commerce expertise Ecommerce analytics tools Content management systems Digital shelf monitoring tools SEO and keyword research tools Data visualization and reporting tools You will be redirected to the company website to apply for this position