Marketing & PR Associate

Job Title : Marketing & PR Associate

Experience Level : 1-2 years relevant experience

Key Responsibilities :

• Manage and grow digital marketing channels, including social media platforms and review sites.
• Optimize SEO and SEM across brands to maximize online visibility.
• Develop and execute targeted marketing and PR strategies.
• Analyze digital marketing campaigns and report on key metrics.
• Collaborate with teams to create compelling landing pages and marketing materials.
• Maintain a cohesive social media presence, manage profiles, and engage with our community.
• Interpret market trends and translate them into actionable insights.
• Identify and optimize customer conversion and retention funnels.
• Uphold best digital marketing practices on behalf of Atelier House Hospitality.
• Generate creative written content, including concept notes and campaign taglines.
• Plan and oversee content strategies and editorial calendars.
• Assist with daily marketing operations and administrative tasks.
• Conduct market research to explore new marketing avenues.
• Coordinate special events and assist in organizing promotional activities.
• Partner with photographers / videographers to produce high-quality visual content.
• Keep records of marketing metrics and past campaign outcomes.
• Monitor and respond to competitors’ marketing initiatives.
• Ensure the execution of shoots aligns with the brand’s vision.
• Create content grids and get approvals from leadership.
• Draft and schedule social media captions according to the content calendar.
• Compile monthly analytics reports to evaluate social media performance.
• Community management
• Track and amplify coverage from influencers and media personalities.
• Manage influencer and media relations, including invitation coordination and event bookings.
• Create and share engaging stories to highlight offers, menu items, and brand news.
• Collaborate with internal teams to align marketing and PR initiatives with business objectives.
• Develop marketing presentations, PR strategies, and social media plans.
• Craft press releases, concept notes, website content, and professional profiles.
• Coordinate with restaurant teams for event management and seasonal content creation.
• Design marketing creatives using tools like Canva.

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