We’re a fast-growing premium beauty brand with global ambitions currently focused on building deeper audience connection and long-term visibility.
We're looking for a part-time Social Media Strategist who understands how to position a brand, spot winning trends, and build recognition through smart strategy (not content posting).
This is a remote strategy-only role , but preference will be given to candidates based in Dubai who are open to occasional in-person meetings.
We are only reviewing applications with a portfolio and thoughtful answers. Please complete this in your cover letter to apply :
What to include :
- Portfolio or folder with past strategic brand work
- One campaign you led (with results or visuals)
- Sample of platform strategy (Instagram, TikTok, etc.)
- Creative direction sample (brand voice, moodboard, etc.)
- One example of how your strategy helped a brand go from flat to standout
Tasks
Audit our existing brand presence across social and paid mediaPropose updated content direction : voice, hooks, content pillars, and platform trendsIdentify strategic gaps in storytelling or engagement and provide actionable solutionsCollaborate with internal content and ad teams to align messagingShare competitor and market insights (Dubai & US focused)Contribute to campaign direction and creative briefing (not day-to-day content creation)Requirements
3+ years of experience in social media strategy (not posting)Deep knowledge of the Dubai and US beauty / lifestyle marketsPast work with DTC brands in beauty, wellness, or fashionStrong understanding of hooks, tone of voice, platform trends, and positioningAble to submit real past work : brand guides, campaign plans, creative decks, etc.Bonus : Available in Dubai for occasional strategy sessions (not mandatory)Benefits
1,500–$2,000 / month based on experience & portfolioFlexible, part-time contractFully remote (Dubai-based preferred for optional in-person sessions)Chance to work with a fast-scaling DTC brandNo routine posting this is about strategy, not schedulingThis is a short-term role with long-term impact. We’re not looking for generalists only strategic thinkers with proven results will be considered.