Social Media Manager

Responsibilities :

Develop, implement, and manage our social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)

Plan and execute paid social media campaigns focused on brand awareness and lead generation

Create and manage a monthly content calendar aligning with marketing objectives

Collaborate with internal teams to ensure consistent brand messaging and storytelling

Analyze campaign performance, track key metrics, and optimize for better ROI

Engage with online communities, respond to comments / messages, and foster audience interaction

Stay updated with the latest social media trends, tools, and best practices

Coordinate with design and content teams; ability to independently create visuals and short videos is a strong plus

Requirements :

Minimum 3 years of proven experience in social media management and paid campaign execution

Strong understanding of key social platforms and ad managers (Meta Ads, LinkedIn Ads, etc.)

Demonstrated success in driving both brand visibility and lead generation

Excellent written and verbal communication skills

Proficiency in tools like Canva, Adobe Creative Suite, or similar platforms is preferred

Graphic design and video editing skills are highly desirable

Ability to multitask, prioritize, and meet deadlines in a fast-paced environment