Head Media Planning, MENA

About the Role :

KFC is not just one of the world’s most iconic brands — it’s also the highest-spending media account in the Americana portfolio and one of the top two media accounts in the region. We’re looking for a Media Planning Head to take full ownership of our media investment strategy across the MENA region.

This is a unique opportunity to lead high stake media mandate and work across four high-priority markets — KSA, UAE, Kuwait, and Qatar — while guiding strategy in Levant and Morocco. You’ll operate like a business owner, ensuring every dollar delivers both brand value and business results.

If you come from FMCG, telecom, or retail and know how to build full-funnel strategies, drive performance, and influence stakeholders — we’d love to talk.

Key Responsibilities :

• Lead full-funnel media planning across KSA, UAE, Kuwait, and Qatar, with regional oversight into Levant and Morocco.
• Manage media budget with complete accountability on allocation, optimization, and reporting.
• Partner with procurement and finance to ensure spend governance and efficiency.
• Drive both awareness and conversion through integrated ATL, digital, performance, and social media planning.
• Lead MMM (Marketing Mix Modeling) and campaign performance tracking.
• Manage the media agency relationship across all markets.
• Collaborate cross-functionally with cluster marketing leads, digital, CRM, and ecommerce teams.

What We’re Looking For :

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