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Marketing Lead

Genius Consultants LimitedDubai, Dubai, United Arab Emirates

24 منذ أيام

الوصف الوظيفي

Direct message the job poster from Genius Consultants Limited

Lead Consultant | Executive Search & Leadership Hiring | C-Level & Senior Management Roles | MENA Region | Golden Visa Holder

Our Client : A leading retail and event-supplies company, dedicated to bringing events to life through immersive experiences, innovative products, and impactful activations, is seeking a dynamic Marketing Lead to elevate their brand presence across both digital and on-ground channels.

Key Responsibilities :

Develop and implement integrated marketing‐communications plans (online & offline) to build brand awareness and drive store / website traffic
Manage social media channels (Instagram, Facebook, TikTok, LinkedIn), including content calendars, paid campaigns, and community engagement

Content Creation & Influencer Partnerships

Produce bilingual (English & Arabic) multimedia assets—graphics, videos, copy—and tailor messaging for local audiences

Identify, negotiate, and manage influencer collaborations to amplify reach and credibility

Brand Activation & Events Support

Plan and execute in-store activations, pop-ups, and promotional events that drive footfall and sales

Collaborate with retail teams to design themed displays and on-ground marketing materials

Stakeholder Engagement

Serve as the primary liaison with principal brand teams and external agencies to align on global guidelines and local adaptations

Report directly to the MD & CEO on campaign performance, insights, and recommendations

Analysis & Reporting

Monitor campaign KPIs (reach, engagement, traffic, conversions), analyze results, and optimize tactics for maximum ROI

Provide monthly performance reports and insights to senior leadership

Qualifications & Skills :

Bachelor’s degree in Marketing, Communications, or related field

5+ years’ UAE experience in marcom, social media, and brand‐building roles—preferably within retail, F&B, or events sectors

Bilingual proficiency in English and Arabic (written & spoken)

Strong content creation skills (graphic design, video scripting, copywriting

Demonstrated success with influencer campaigns, paid social media, and store-traffic activation

Excellent negotiation and relationship-management abilities

Hands-on with social tools (Meta Business Manager, Hootsuite), design apps (Canva / Adobe), and analytics (Google Analytics, Power BI / Tableau)

Self-motivated, creative thinker with a “go-getter” attitude and ability to thrive in a fast-paced environment

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Public Relations, and Advertising

Events Services, Marketing Services, and Entertainment Providers

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Marketing Lead • Dubai, Dubai, United Arab Emirates