Social Media Specialist

Key Responsibilities Develop and execute social media campaigns across platforms Facebook Instagram Twitter Create engaging content posts videos stories that aligns with brand messaging and resonates with target audiences Monitor and respond to customer inquiries and comments on social media platforms Analyze social media metrics to optimize content performance and campaign effectiveness Collaborate with the marketing team to align social media efforts with overall marketing strategies Stay uptodate with industry trends best practices and new features on social media platforms Qualifications Bachelor s degree in Marketing Communications or related field preferred Proven experience in social media marketing or a related field Strong understanding of social media platforms and their respective features Excellent writing design and analytical skills Ability to work independently and collaborate with the marketing team