VP Marketing, Experiential (Emiratization)

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1. Develop and execute experiential marketing strategies that elevate our retail segment awareness, aid partnership & help acquisition & engagement in the UAE.

2. Build and manage partnerships, sponsorships for personal & business banking segments -free zones, business hubs, and local entrepreneurship communities, through a rigorous engagement calendar. E.g. – UHNI events, workshops / seminars, webinars, co-branded activations, thought leadership opportunities, etc.

3. Identify, engage, and collaborate with influencers, media personalities, and relevant content creators to drive advocacy and awareness.

4. Oversee on-ground activations & events — from ideation to execution and measurement.

5. Work cross-functionally with internal brand, digital marketing, and content teams to ensure message consistency across touchpoints.

6. Manage external agencies, production vendors, and media partners to ensure timely, high-quality delivery.

7. Track KPIs and event ROI — including lead generation, media impressions, and post-activation engagement.

Key result Areas

We’re looking for a hands-on and strategically minded experiential & content Marketing Lead to help us amplify our presence in the UAE’s dynamic business landscape. This role will focus on building high-impact, localized experiences across UHNI events, free zones, SME communities, influencer channels, and offline media platforms.

Key KRAs :

• Own and manage the segment’s experiential marketing calendar, strategy, and annual budget.
• Develop KPIs in partnership with business stakeholders, ensuring alignment with segment objectives.
• Track competitor activities and recommend marketing actions in response.
• Execute partnerships with free zones and ecosystem players, driving awareness and credibility.
• Plan and deliver key activations and events (mass, affluent, UHNI), managing end-to-end execution.
• Ensure compliance and brand governance across all marketing activities.
• Analyze and report performance, with clear ROI and insights to miximise impact & business.
• Multi-layered stakeholder management (business partners, agencies, vendors, wider marketing team, compliance, etc.)

Knowledge, Skills and Experience

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Banking

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