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Campaign Executive (PR)

Campaign Executive (PR)

LewisDubai
22 منذ أيام
الوصف الوظيفي

Purpose of the role

The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude, and supportive of the team at all times.

Core Responsibilities

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
  • Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
  • Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
  • Participating in new business pitches by providing research support and coordination
  • Assists with the coordination of press tours, events and review programmes

Media Relations

  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
  • Develops and strengthens existing media relationships for self and the team
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities
  • Understands and identifies strong news angles and media opportunities
  • Secures on-going and regular media opportunities such as columns and Q&As
  • Organises and coordinates media interviews and press briefings

    • Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around finding a good news angles or hooks
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content

    • Digital / Social media

  • Provides social media execution and management of related digital activity
  • Implements and maintains social media communities, campaigns and projects for digital clients
  • Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
  • Contributes to client growth and impact across the full spectrum of social media channels
  • Production of social first copy for all channels using appropriate techniques and language relevant to each platform

    • Team Working and Development

  • Ensures personal and deliverable client objectives are met on an ongoing basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

    • Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Campaign Director or senior management team on request

    • General

  • Supports the Campaign Servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work
  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices, and policies

    • About you

  • Relevant experience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive level
  • Proven written and spoken ability in Arabic and English
  • Thorough knowledge of PR and media : print and broadcast
  • Attention to detail
  • Creative thinking
  • Understanding of client business issues and requirements
  • Highly developed presentation skills
  • Understanding of market research and analysis
  • Ability to delegate effectively
  • Calmness under pressure and ability to achieve tight deadlines
  • Proven ability to keep abreast of current affairs and relate them to client situations
  • Polished and professional appearance
    • إنشاء تنبيه وظيفي لهذا البحث

    Campaign Executive Pr • Dubai