Senior Manager - Marketing Services

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Embark on a journey where your unique contributions are celebrated, and your professional growth is embraced. At ADCB, we nurture a diverse, inclusive community where every voice is valued.

About the business area

The Retail Banking Group (RBG) supports retail and micro-business customers in managing their finances through expert advice and a full suite of specialist products and services in both conventional and Shari’ah compliant banking. The business is committed to digital innovation to deliver excellent customer service. We are seeking an ambitious professional to join our Retail Banking team at ADCB, working alongside passionate colleagues committed to redefining banking excellence in the UAE.

In this role, your key responsibilities include :

• Marketing Strategy, Execution and Brand Guardian : Drive integrated marketing strategies and campaigns to meet business objectives, enhance customer engagement, and maintain brand consistency across all channels. Collaborate with cross-functional teams including sales, product development, and customer service to align marketing efforts. Oversee the graphic design team to ensure visual materials adhere to brand standards and support campaign impact.
• Project Management and Budgeting : Supervise marketing projects, ensuring timely completion and optimal resource allocation. Manage marketing budgets, negotiate costs, and track expenditures, providing regular updates to senior management.
• Campaign, Event & Sponsorship Management : Manage stakeholder engagement, develop marketing plans, and oversee end-to-end campaign execution, including agency coordination, approvals, and media strategies. Collaborate on sponsorship activations to maximize exposure.
• Digital Marketing Management : Develop and oversee digital marketing strategies, including social media, website content, and digital tools, to achieve business goals. Manage digital projects and enhance online presence.
• Production Management : Ensure all production activities are approved, meet quality standards, and are completed on time.
• Management Reporting : Provide weekly updates on campaign performance, costs, and market tracking, including data analysis and reporting.
• Vendor Management : Work with external suppliers to deliver marketing activities, ensuring value for money, quality, and brand consistency. Manage relationships and monitor performance.
• People Management : Lead and develop the marketing team, ensuring targets are met and policies are followed.
• Policies, Processes, Systems and Procedures : Implement and ensure adherence to departmental policies and procedures.
• Continuous Improvement : Encourage team participation in change initiatives to improve processes and performance.
• Customer Service : Deliver high standards of service in all customer interactions, embodying ADCB’s service standards.

The ideal candidate should have the following experience :

What we offer :

At ADCB, we are committed to creating a respectful, caring, and disciplined work environment aligned with your career goals.

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