POSITION OBJECTIVE - The position is responsible for increasing business revenues
- The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
- Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
- Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience
- Provide leadership and support to all the employees
Key Responsibility Sales and profitability :
Achieve quantitative measures of performance in the following areas : Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentageSet store sales target to maximize the sales and profitabilityGuide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resourcesEffective management of the operational costs, reduction in operational costs by automationAdhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employeesOversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all timesRecruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirementsEvaluate the performance of the employees annually and promote open lines of communication through coaching and motivationInterpret and make decision on operations and visual standards based on store and client’s needs Employee development :Identify store training and development needs in conjunction with the Brand General Manager and training departmentFormulate a succession plan, in conjunction with the Brand General ManagerSet KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedbackInvolve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives CommunicationConduct regional sales and operations meetings on regular basisProvide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performanceEnsure brand participation in loyalty programme ‘Club Apparel’Weekly meeting with GM and Sr. Management to discuss business plan V / s Achievements and improvement areas Stock ManagementMonitor store inventory in consultation with Brand General Manager and Brand ManagersPromote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers / Planners thereby maximizing salesMonitor slow-moving and out-dated stock, in consultation with Brand ManagersEnsure stock security measures are effectively managed by Store Managers Store design and projects ManagementInvolve in the design and layout process of the new store projectsDesign a "New Store Schedule' prior to commencement of design processProvide guidance to concept Architect during the design and implementation processConduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase MiscellaneousEnsure enhanced brand visibility and provide inputs for marketing and brand awarenessHandling legal responsibilities related to store management / store opening / planning