Digital Marketing Specialist

About the Role We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team and lead our digital marketing efforts The ideal candidate will have a comprehensive understanding of all aspects of digital marketing with a focus on data scraping and lead generation Create and manage engaging content across multiple digital channels including websites social media platforms and email marketing Implement SEO and SEM campaigns to improve organic and paid search visibility Utilize data scraping techniques and tools to fetch authentic data and convert it into leads Collaborate with the marketing team to ensure alignment of digital marketing efforts with overall business objectives Utilize data scraping tools and techniques to extract relevant data from websites and other online sources Develop and implement data scraping strategies to automate data collection processes Convert scraped data into actionable insights and leads for marketing and sales teams