Requirements
- Bachelor's degree or equivalent
- Minimum 1-2 years of experience required in SEO, SEM & PPC
- Experience with SEO industry programs, such as Google Analytics & Google Search Console
- Knowledge of keyword research and data mining tools
- Understanding of search engine algorithms and ranking methods
- Should be a SEO friendly content writer
Duties and Responsibilities :
Manage and maintain the company’s owned media including websites, mobile apps, and email / CRM softwareManage SEO campaignsSEO friendly content writerUse SEO guidelines to increase web trafficPerform proofreading and editing blog posts before publicationDevelop optimization strategies that increase the company's website search engine results rankingsWhen conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROIManage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differencesWork with editorial and marketing teams to drive SEO in content creation and content marketingTake responsibility for page optimization for search engine marketingPerform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materialsResearch and implement search engine optimization recommendationsCreate and execute link building strategyChange website architecture, content, linking and other factors to improve SEO positions for target keywordsCollaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptions to improve website search resultsThis job has been sourced from an external job board.
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