Assistant Manager

The Job

Developing and managing all the aspects of Marcomm & PR for the Rivoli Group retail concepts and brands

Job Description

• Working closely with the marketing manager and the business units in identifying areas and opportunities that require marketing support to improve the business performance thereof
• Working with the marcomm & media buying agency to develop and implement campaigns
• Assisting in the preparation of varied marketing materials for the businesses / brands.
• Developing original and engaging content that resonates with the target audience, aligns with the brand's voice and values, and promotes brand awareness
• Working closely with in-house and external creative / media teams, to develop compelling advertising messages and visuals.
• Providing clear and concise creative briefs, ensuring that the advertising materials align with the brand's identity, visual brand guidelines and effectively communicate the desired message
• Outlining well-defined project goals and communication objectives to streamline creative workflows
• Overseeing the production process of advertisements, ensuring adherence to timelines, quality standards, and brand guidelines.
• Collaborating with internal teams and external vendors to coordinate the execution of various advertising elements and to ensure consistent messaging and a cohesive brand identity across all channels
• Maintaining strong relationships with internal stakeholders / brand teams, and serving a key point of contact to understand their business and marketing needs, and provide regular updates on campaign progress
• Creating and presenting a detailed report on the various marketing campaigns
• Working closely with the business and operations team in identifying areas and opportunities to develop and implement suitable CRM strategies through data analytics
• Identifying partnership opportunities with malls, associations and communities to increase the visibility of Rivoli Group concept stores
• Constantly exploring new and creative ways to drive more traffic to the e-commerce sites
• Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions / activities
• Monitoring & ensuring all the content related to Rivoli Group concepts on all digital platforms (including external mall websites) are updated
• Executing ongoing digital health checks for the Group’s social media, online mediums and conducting an internal audit for our channels on a quarterly basis
• Executing any other functional duties as and when required by the manager

Profile