Marketing Executive - Department Stores
Job Purpose
To coordinate and execute marketing activities, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia
Job Requirements
Education / Certification and Continued Education
- Graduate , preferably in Business Administration with a specialization in Marketing
Years of Experience
3 to 5 years of marketing experienceExperience in the retail industry would be an advantageKnowledge and Skills
Excellent communication and Interpersonal skillsShould have good organizational and planning abilities including the ability to deal with / work under pressure and tight deadlinesShould be Computer literate in Microsoft Office including Word, PowerPoint & ExcelEssential Roles and Responsibilities
Functional Roles and Responsibilities
Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brandsImplement the marketing, promotional activities for the BP, as per the agreed plans.Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activitiesCoordinate on daily basis with sales team, and / or BU managers to identify possible marketing requirements and support for the businessCoordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements ,merchandising, websites, PR, CRM and database capturing, displays, etcLiaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelinesAssist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship / display activity ,etc. as requiredAssist in collating competitors‘ activities vis a vis communication, pricing, packaging and planningMaintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandatedCollect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structureSupport the team on maintenance of annual budgets including allocation of monthly phasingMaintain effective working relations and contacts with key external parties, such as vendors, mall management, etcUpdate and maintain the marketing calendar for all promotional initiativesTimely Updating of the website brand and portfolio content by seasonWork with the Brand Principals & Social Media team to develop relevant content on the allocated portfolioAdditional Information