Digital Marketing Specialist

About Us Our Ecommerce company is looking for a dedicated and skilled Digital Marketing Specialist to elevate our brand and drive sales through expert marketing strategies Key Responsibilities Manage and market products on the company website ensuring accurate listings and engaging content Optimize website SEO to increase organic traffic and improve search rankings Handle the backend of ecommerce platform Plan execute and monitor social media ad campaigns across platforms like Facebook Instagram and Google Ads Analyze campaign performance and provide actionable insights to improve ROI and conversion rates Develop and implement strategies for improving website performance speed and user experience Conduct keyword research and stay updated on SEO trends to ensure best practices are applied Collaborate with other departments to ensure a consistent brand message across all marketing channels Qualifications Proven experience in digital marketing particularly in ecommerce Strong knowledge of website backends including Shopify and custombuilt platforms Expertise in SEO tools and strategies with a track record of increasing search rankings Proficient in creating and managing social media ads and Google Ads campaigns Excellent analytical skills with experience using tools like Google Analytics SEMrush or similar Strong communication and problemsolving skills Preferred Qualifications Certifications in Google Ads SEO or related fields Experience with marketing platforms and automation