Digital Marketing

Digital Marketing Executive Job Responsibilities 1 Digital Strategy Campaigns Plan and execute digital marketing campaigns to promote the company s gift products and services Develop seasonal and eventbased marketing plans e g holidays festivals corporate gifting occasions 2 Social Media Management Manage and grow the company s social media presence across platforms Instagram Facebook etc Create engaging content text image video tailored to each platform Run paid social media advertising campaigns to increase visibility and conversions 3 Content Creation Management Develop content for the website blogs newsletters and social media Collaborate with designers and photographers for highquality product visuals 4 Search Engine Optimization SEO Optimize website content and product pages for search engines Conduct keyword research and implement SEO strategies to improve organic traffic 5 Search Engine Marketing SEM Paid Ads Plan and manage paid search campaigns Google Ads display ads Monitor performance and optimize for ROI 6 Email Marketing Create and manage email marketing campaigns to nurture leads and retain customers Segment customer lists and tailor messaging accordingly 7 Website Management Update and maintain the company website with new products promotions and content Ensure smooth user experience and responsive design 8 Analytics Reporting Track and analyze key metrics traffic engagement conversions Use tools like Google Analytics Meta Ads Manager etc to generate performance reports 9 Collaboration with Sales Design Teams Work closely with the sales team to understand customer needs and align marketing efforts Coordinate with graphic designers for promotional materials 10 Market Competitor Research Stay uptodate with digital marketing trends and competitor strategies Suggest improvements based on market insights