Talent.com
عرض العمل هذا غير متوفر في بلدك.
Digital Marketing Manager

Digital Marketing Manager

PaymentGenesDubai, Dubai, United Arab Emirates
27 منذ أيام
الوصف الوظيفي

Job Description

My client is looking for a results-oriented and data-savvy Digital Marketing Manager to take ownership of their digital marketing strategy and execution. In this role, you will drive measurable growth through high-impact campaigns across channels such as paid media, SEO / SEM, email marketing, and web optimisation. Your focus will be on scaling demand generation, improving lead quality, and optimising performance marketing initiatives.

This role would suit a strategic thinker with hands-on experience in B2B digital marketing within the payments, or Fintech, sectors.

Responsibilities : -

  • Plan, launch, and continuously optimize digital marketing campaigns across a wide range of channels - including web, lifecycle, SEO / SEM, display, social, and retargeting to drive full-funnel growth from awareness to conversion and retention.
  • Monitor, analyse, and adjust campaign performance to maximise ROI, lead quality, and conversion rates.
  • Oversee budget allocation across channels to maximise efficiency and deliver strong ROI.
  • Collaborate with content and design teams to produce compelling ad creatives, landing pages, and copy optimised for conversion.
  • Conduct A / B tests on ad creatives, landing pages, and messaging to enhance campaign effectiveness.

Requirements

  • 5+ years of experience in digital marketing, with a strong emphasis on managing paid media campaigns within a B2B environment.
  • They provide expertise in SEO / SEM and a range of paid acquisition channels, including social, search, and display advertising.
  • Strong analytical skills with the ability to identify trends, uncover insights, and translate data into impactful marketing strategies.
  • Self-motivated and proactive - capable of driving both strategic planning and hands-on execution.
  • Experience using marketing and analytics tools (eg, HubSpot, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.).
  • Knowledge of CRM, marketing automation, and customer segmentation strategies.
  • Excellent communication and collaboration abilities, with experience working across cross-functional teams.
  • Fluent in English.
    • إنشاء تنبيه وظيفي لهذا البحث

    Digital Marketing Manager • Dubai, Dubai, United Arab Emirates