Social Media and Marketing Specialist

Social Media Management Plan create and schedule content for platforms like Instagram Facebook TikTok and Pinterest Develop engaging visuals videos and captions that reflect the company s brand identity and values Engage with followers by responding to comments messages and inquiries promptly fostering a strong online community Track and analyze social media performance metrics leveraging insights to optimize content and strategy Google Ads Meta Advertising Develop and execute paid advertising campaigns on Google Ads and Meta platforms Facebook and Instagram Conduct keyword research and create targeted ad campaigns to drive traffic and conversions Monitor and adjust campaigns based on performance analytics to ensure ROI optimization Generate detailed reports on campaign performance and recommend strategies for improvement Marketing and Brand Development Create and implement marketing campaigns to build brand awareness and attract new clients Design marketing collateral such as brochures presentations and promotional materials Support email marketing initiatives including content creation and distribution Conduct market research to identify trends customer needs and opportunities for growth Content Creation and SEO Write blog posts newsletters and website content optimized for SEO to increase organic traffic Collaborate with photographers videographers and graphic designers to develop highquality content Ensure consistency in branding across all marketing materials and platforms