Our client is an organization in the UAE, operating hundreds of distribution points across the region. They are currently seeking a strong Marketing leader to build robust teams across all aspects of marketing and lead their initiatives throughout the region.
Responsibilities :
Design & lead the creative team in developing innovative and impactful marketing materials.
Oversee the creation of visual content, ensuring alignment with brand guidelines and marketing objectives.Foster a collaborative environment that encourages creativity and high-quality output & implement AI tools to streamline creative processes and enhance content production.Drive cost efficiency by reducing reliance on external agencies and enhancing internal capabilities.Manage the company's content management system, ensuring high-quality and consistent content delivery.Media Department :Lead the media department responsible for all paid media across channels, developing and executing comprehensive paid media strategies.
Manage relationships with media agencies, digital publishers, and partners to secure optimal deals.Implement new tools and technologies to improve media buying, planning, and performance.Establish policies and best practices for efficient media operations.Utilize AI-driven analytics to monitor media performance and adjust strategies accordingly.Sponsorships & Consumer Events :Own the sponsorship & activations roadmap strategy to leverage assets for value creation.
Lead planning and execution of all events and sponsorship activations.Develop event activation strategies to maximize ROI.Manage relationships with sponsors, partners, and vendors for successful event execution.Agencies, Partnerships & Budget Governance :Oversee relationships with external agencies and partners, ensuring alignment with marketing goals.
Develop and manage the marketing budget, ensuring resource efficiency.Implement AI-driven budget management tools for financial tracking and optimization.Evaluate and onboard new partnerships and tools to enhance marketing capabilities.Qualifications :
18+ years of experience in marketing, with a focus on event activations and operations.Regional Middle East experience is essential.Agency and in-house background is a plus.Strong leadership skills to build, lead, and develop high-performing teams.Deep understanding of AI tools and technology in marketing.Experience managing large marketing budgets.J-18808-Ljbffr
