Digital Marketing Manager

THE Job:

Designing and implementing digital strategy as part of the organization’s broader business and marketing/communication plans, leading demand creation and building affinity. Responsible for developing and managing the entire digital ecosystem - online, social media, CRM & e-commerce marketing activities of the group.

Job Description:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising & performance marketing
• Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content)
• Strategizing and overseeing social media presence across all existing channels & exploring new channels
• Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management
• Overseeing the group CRM program
• Managing the brand content on the group site/eyewear site and working to enhance the site’s ranking on the search engine through SEO - on page and off page optimization & also through link building
• Evaluating & recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
• Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis
• Developing a website traffic plan and creating goals and KPIs to meet
• Delivering effective, cohesive, and engaging brand messaging
• Managing metrics such as Google Analytics, Data Studio and other advanced web tools
• Measuring, reporting and recommending on the performance of all digital marketing campaigns
• Driving the ecommerce traffic/conversions through performance marketing and other quantifiable metrics
• Staying current with new digital marketing venues and using those as part of the overall marketing strategy
• Executing ongoing digital health checks for Group’s online mediums and conducting an internal audit for our channels on a monthly basis
• Work closely with the communications team to draft brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital
• Compiling monthly reports from various digital marketing efforts, including social media monitoring tool and providing recommendations to enhance future campaigns
• Handling online PR with external stakeholders
• Manage and monitor influencer marketing initiatives regionally – based on brand, category and Group’s interest
• Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
• Developing and managing A/B testing protocols and procedures
• Reporting quarterly the digital performance of the group’s initiatives to the top management

Profile:

• As a Digital marketing manager, you should have an in-depth marketing experience and a passion for digital technologies. You should also provide forward-thinking ideas to build and maintain a strong, cohesive digital presence for the group.
• Must have at least 10+ years of hands-on experience in overall digital marketing & associated fields
• Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement
• Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Excellent grasp of social media, website metrics and best practices
• Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members
• Experience with a range of analytics, CRM/email automation and A/B testing tools
• Master’s Degree in Marketing or related field required
• High proficiency in Excel and PowerPoint is a must
• Must be a team player and a lateral thinker
• Valid UAE Driving License is preferable