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Head of E-commerce

Head of E-commerce

Casinetto Trading LLCDubai, Dubai, United Arab Emirates
8 منذ أيام
الوصف الوظيفي

Overview

The Head of E-commerce will lead the digital transformation of our online sales channels, focusing on building and scaling B2C eCommerce while integrating B2B functions for HORECA, retail, wholesale, and catering clients. Managing a portfolio of over 4,000 Italian food SKUs, you'll drive the end-to-end digital commerce journey—platform, marketing, operations, and customer experience—while working cross-functionally to ensure a high-performing, tech-enabled eCommerce ecosystem.

What you will do

Responsibilities

Strategy & Leadership

  • Develop and implement comprehensive eCommerce growth strategy with primary focus on scaling B2C revenues
  • Drive innovation across digital touchpoints to enhance customer acquisition, retention, and lifetime value
  • Work with Procurement on sourcing innovative and unique products for B2C channel growth

Platform & Technology

  • Lead selection, customization, and management of eCommerce platform (Shopify, Magento, WooCommerce)
  • Integrate ERP, WMS, CRM, and POS systems for seamless data flow and inventory management
  • Implement product information management (PIM) tools across 4,000+ SKUs
  • Leverage analytics and dashboarding tools to support decision-making

    • Digital Marketing & Growth

  • Execute customer acquisition strategies through SEO, PPC, paid social, email marketing, and influencer campaigns
  • Lead performance marketing and drive ROI across channels (Google, Meta, TikTok)
  • Optimize UX / UI to improve conversion rates and enhance user experience

    • Commercial & Operations

  • Align online pricing, promotions, assortment, and margin targets with Commercial team
  • Partner with Operations and Supply Chain for inventory sync, logistics coordination, and SLA adherence
  • Develop partnerships with marketplaces (Amazon, Noon, Deliveroo)
  • Build and lead multidisciplinary eCommerce team and own P&L performance

    • What you need to excel

  • Strategic and data-driven decision maker
  • Digitally fluent with a customer-centric mindset
  • Strong collaborator and influencer across functions
  • Entrepreneurial and commercially sharp
  • Excellent leadership, project management, and execution skills
  • Fluent in English; knowledge of Italian or Arabic is an advantage.

    • Required Qualifications

  • 8+ years’ experience in E-commerce leadership, ideally in food distribution, FMCG, or high-SKU environments.
  • Experience scaling B2C and B2B eCommerce platforms across the UAE / GCC à must have Middle East experience and FMCG / Food Service industry experience in a leadership role in eCommerce for 7-10 years at least.
  • Strong technical understanding of eCommerce platforms and supporting tech stack (ERP, PIM, CRM, WMS)
  • Proven ability to work cross-functionally with Commercial, Marketing, IT, and Supply Chain teams.
  • Experience working with 3PL logistics, warehousing platforms, and last-mile delivery systems.
  • Bachelor’s degree in Business, Digital Commerce, Marketing, or related field (MBA preferred).
  • Diploma / Certification in eCommerce highly advantageous

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    إنشاء تنبيه وظيفي لهذا البحث

    Head Of • Dubai, Dubai, United Arab Emirates