Lead Product Marketer

About Us

We are an early-stage financial technology company dedicated to transforming how Sudanese people access, move, and manage money.

We are building the financial infrastructure Sudan deserves – fast, inclusive, and tailored to the realities of a complex and underserved market. We are seeking a Lead Product Marketer to establish and lead our consumer product marketing function.

The Opportunity

As our first marketing hire, you will lead the development and execution of the end-to-end marketing strategy for our products, targeting customers in Sudan and the global Sudanese diaspora. You will build the marketing function from the ground up, delivering multi-channel acquisition, activation, and retention campaigns across paid digital, influencer partnerships, referrals, community activations, guerrilla initiatives, and targeted traditional media.

This is a hands-on, data-driven role requiring continuous testing, optimisation, and scalable execution, with full responsibility for budget management, performance tracking, and assembling and managing agencies, freelancers, and market representatives.

Key Responsibilities

• Design, implement, and optimise the end-to-end marketing strategy for digital financial services.
• Develop and execute integrated campaigns across paid media, influencer partnerships, referral programs, grassroots and guerrilla tactics, and selected traditional channels.
• Create and refine messaging that resonates deeply with Sudanese audiences at home and abroad.
• Establish and manage relationships with creative agencies, freelancers, and local marketing partners.
• Oversee the design and delivery of content, assets, and collateral for all consumer-facing channels.
• Lead influencer engagement, developing strategic partnerships with trusted community voices.
• Design, implement, and monitor referral and loyalty programs to drive organic growth.
• Conduct ongoing data-driven performance analysis, applying insights to refine campaigns and improve ROI.
• Define and uphold brand guidelines, ensuring consistency across all customer touchpoints.
• Stay informed on market trends, competitor activity, and cultural insights relevant to Sudanese people at home and in the diaspora.

Requirements

What We Offer