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Brand Manager

Brand Manager

ThelincolngroupsDubai, Dubai, United Arab Emirates
29 منذ أيام
الوصف الوظيفي

Position Summary :

The Brand Manager will be responsible for developing and executing brand strategies to position the company as a market leader in real estate. This role demands a deep understanding of branding, consumer insights, and market trends to create impactful campaigns that build brand equity and drive engagement. The ideal candidate will be creative, data-driven, and capable of managing cross-functional teams and external agencies.

Key Responsibilities :

Brand Strategy & Development

  • Develop and implement comprehensive brand strategies aligned with business goals.
  • Maintain brand consistency across all marketing channels, touchpoints, and communications.
  • Conduct market, competitor, and customer research to refine brand positioning and messaging.

Campaign Management

  • Plan and oversee brand campaigns for project launches, awareness building, and corporate communication.
  • Collaborate with creative and digital teams to ensure high-impact, on-brand execution of all materials.
  • Analyze campaign performance and ROI, adjusting strategies as necessary.

    • Content & Communication

  • Oversee the development of compelling content for social media, digital platforms, brochures, PR, and events.
  • Craft and refine the brand voice and messaging guidelines.
  • Support internal communication initiatives to align the company culture with the external brand image.

    • Collaboration & Stakeholder Management

  • Work closely with Sales, Design, PR, Digital, and Project Development teams to align branding with business objectives.
  • Manage relationships with creative agencies, PR firms, and media partners.
  • Coordinate branding elements across project sites, showrooms, and customer experience centers.

    • Market Intelligence & Innovation

  • Stay updated on branding trends, real estate market dynamics, and customer expectations.
  • Identify opportunities for innovation in branding, customer engagement, and storytelling.

    • Requirements & Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field (Master’s preferred).
  • 5+ years of brand management experience, preferably in real estate, luxury, or lifestyle sectors.
  • Proven track record of successful brand campaigns and strategic marketing initiatives.
  • Strong understanding of digital marketing, social media, and integrated communications.
  • Excellent leadership, communication, and project management skills.
  • Creative thinker with strong analytical and problem-solving abilities.
  • English Native Required

    • What We Offer :

  • Competitive salary (AED 20,0000 – AED 30,000)
  • Performance-based bonuses, incentives
  • Dynamic and collaborative work environment
  • Opportunities for career growth within a fast-growing organization

    • #J-18808-Ljbffr

    إنشاء تنبيه وظيفي لهذا البحث

    Brand Manager • Dubai, Dubai, United Arab Emirates