Head of Marketing - Luxury Brand Developer

Reporting To

CMO

Role Purpose

The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand‑generation engine from inception.

Key Responsibilities

• Brand Building & Trust Creation : Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
• Position the brand as a luxury, European‑inspired, design‑led developer with strong local relevance.
• Develop compelling brand narratives focused on aspiration, reliability, and long‑term value.
• Demand Strategy & Funnel Ownership : Design and manage the full customer journey : Awareness → Consideration → Engagement → Conversion → Advocacy.
• Identify micro‑engagement touchpoints across digital and physical platforms.
• Implement tracking and analytics to monitor behavior and optimize performance.
• Partner with Sales to align marketing output with revenue objectives.
• Digital, Social & Physical Presence : Oversee social media, SEO, website content, digital campaigns, and physical branding initiatives.
• Ensure consistent brand representation across all touchpoints.
• Localize content while maintaining a premium European design identity.
• Campaign Planning & Execution : Lead integrated campaigns for branding, project launches, and sales‑driven initiatives.
• Define media mix, messaging frameworks, and budget allocation.
• Monitor campaign performance and continuously optimize ROI.
• Sponsorships & Partnerships : Identify strategic sponsorships aligned with luxury, lifestyle, and culture.
• Build partnerships with media platforms, luxury brands, and cultural institutions.
• Ensure all collaborations enhance brand equity and visibility.
• Leadership & Team Building : Build and lead high‑performing teams across brand, performance, content, and partnerships.
• Collaborate closely with the Head of Digital for world‑class creative execution.
• Manage agencies, vendors, and consultants effectively.

Key Deliverables (18–24 Months)

KPIs

Compensation & Benefits

Executive‑level package aligned with UAE market standards.

Qualifications & Experience

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