Influence & Branding Consultant

This range is provided by Milele. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job description :

We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder / leadership, ensuring it is consistently impactful across all verticals : automotive, car rental, real estate, and tech. The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities

• Brand Positioning & Strategy : Define, refine, and upscale the personal brand strategy across all verticals. Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.). Build a clear positioning framework that connects personal brand values to business goals.
• Content Development & Management : Create and manage content calendars for short-form, long-form, and thought-leadership pieces. Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility. Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.
• Social Media Growth & Engagement : Drive audience growth, engagement, and influence across digital platforms. Monitor analytics and optimize performance of personal brand content. Identify emerging trends and leverage them to maintain relevance and authority.
• Collaboration & Leadership : Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns. Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements). Manage agency or freelancer collaborations when required.

Requirements

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