Analytics Insights Manager Marketing

Key Responsibilities Analytics and Insights Responsible for providing datadriven insights and strategic recommendations to enhance marketing effectiveness customer engagement and business growth by informing decisionmaking and optimize campaigns across all channels Analyze marketing performance data across channels e g digital social media email and offline campaigns Develop actionable insights to improve customer acquisition retention and engagement strategies Monitor key performance indicators KPIs and report on campaign effectiveness ROI Identify trends opportunities and risks through deepdive analyses Work with marketing teams to optimize campaigns based on datadriven insights Leverage A B testing cohort analysis and predictive modelling to enhance campaign outcomes Build and maintain marketing dashboards for realtime tracking of performance metrics Utilize advanced analytics tools such as SQL Python R Google Analytics BI Involved in ML models operationalization and business value realization Support the development and adoption of predictive analytics AI ML models for mass marketing to optimize test learn across initiatives forecast customer behaviour acquisition conversion models to NFR look alike models MMM model etc Communicate and present complex data and insights in a clear and compelling way to stakeholders using data storytelling and visualization tools Process and Policy Development Support the development of RACI models to clearly define roles and responsibilities with Loyalty Marketing Retail Digital IT and other stakeholders Ensure integration of data analytics functions with overall business objectives Stakeholder Management Collaborate with internal stakeholders including retail business leads IT finance and operations external stakeholders such as advertising agencies media agency marketing analytics agency consumer research etc Serve as the primary point of contact for internal stakeholders for C Store business analytics Qualifications Bachelors degree in Data Science Business Administration Statistics or a related field MBA or equivalent advanced degree preferred 6 years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising Media Agencies Strong strategic thinking analytical and problemsolving skills Good communication and interpersonal skills Ability to thrive in a dynamic and fastpaced environment Technical Skills Proficiency in data analytics tools and software e g SQL Dataiku Python R Tableau Power BI Experience with data infrastructure and cloud platforms e g AWS Azure Google Cloud Knowledge of statistical analysis machine learning and data visualization techniques Experience in ML models operationalisation and business value realisation Familiarity with data privacy regulations and best practices Professional Skills Ability to manage multiple projects simultaneously Expertise in data analysis and business intelligence Ability to develop and implement data strategies and roadmaps You will be redirected to the company website to apply for this position