Overview
Senior Marketing Manager - UAE
Restaurants, Promos and data science
Summary
The Senior Marketing Manager at Deliveroo is responsible for overseeing the marketing strategies and initiatives of managing restaurants and promotions. The role involves developing and implementing marketing plans for joint business partners and managing restaurant promotion calendar and cross-functional promotions.
Restaurant Marketing
- Develop joint marketing plans with key, exclusive restaurant partners to drive customer love
- Develops and implements best practices with commercial teams (restaurant account management) to ensure the smooth completion of any campaign launches / tasks
- Lead and develop marketing templates and best practices based on previous campaign performance to launch / support restaurants
- Manages the restaurant promotion calendar alongside director of growth and director of restaurants
Promotions
Existing customer campaigns : Manages and advises on the creation and development of cross-functional growth promotions to drive customer acquisition, retention and order frequency (5GB / ULT)New customer acquisition : Drives the new customer promotion strategy mechanic to increase incremental NC’s to the platformCollaborate closely with director of growth, director of grocery and retail and vertical stakeholders to implement clearly execute campaigns and ensure a smooth launch and executionCollaborate with Senior Marketing : Grocery and Retail to develop and implement customer promotions to drive vertical adoption / retentionData Science
Utilize data science insights to inform marketing strategies and decision-making.Forecast cost and %uplift for upcoming campaigns based on previous performance dataCollaborate with the F&S team to identify trends, customer behavior, and market opportunities.Implement data-driven marketing initiatives to optimize ROI and drive business growth (orders, new customer acquisition and retention)Team Management
Lead and mentor one direct report (Senior Marketing Associate)Foster a collaborative and innovative work environment to drive marketing excellenceCollaboration with CRM, digital media and brand teams to develop strong media plans (owned and paid) and creative executionCross-functional Collaboration
Work closely with cross-functional teams including product, operations, and finance to align marketing campaigns (5GB / ULT)Qualifications, Education & Experience
Team Management experience5-7 years’ experience in MarketingExperience to work in complex work structuresExperience to manage campaigns operationallyFluent in English (Arabic is a plus)Project management and coordination with other members of the team / departmentTeam playerSkills & Competencies
Consumer-centric and data-driven mindsetStay on top of the market and competitionFlexibility and ability to work in a fast-paced environmentBenefits and Diversity
Annual Holiday LeaveWork visaMedical insuranceAnnual home flight ticketsFree Deliveroo PlusMaternity & Paternity benefitsEnd of year parties & regular social eventsAn extremely fun team to work alongside!At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
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