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Marketing Communications Specialist

Marketing Communications Specialist

ConfidentialDubai, Dubai, United Arab Emirates
2 منذ أيام
الوصف الوظيفي

Overview

Job Title : Communications, Marketing & Social Media Specialist, Based in Dubai

Industry : Agri-Food, Dairy & Juice (FMCG)

Brief : Looking for a dynamic, bilingual (Arabic / English) professional with the fusion of creativity, digital, content curator and brand storytelling. Act as the primary point of contact and the heart of all marketing efforts, driving campaigns, content, digital activations well-established, renowned and UAE's leading Agri-Food, Dairy and Juice Brand.

Must be highly creative, forward-thinking, and fearless in generating out-of-the-box ideas. Must be a fast learner with extensive experience in agency and digital environments, adaptable under pressure, and able to collaborate seamlessly across teams. Positive energy, curiosity, and a can-do attitude is essential to thrive in a fast-paced, innovative environment.

Key Responsibilities

Communications & Content

  • Create, adapt, and deliver compelling content for campaigns, product launches, and brand initiatives.
  • Plan and execute end-to-end 360° campaigns (ATL, BTL, digital, trade), including in-store activations, seasonal campaigns, and sampling activities.
  • Drive campaign strategy, communication touchpoints, and create impactful strategy decks, campaign reviews, and presentations.
  • Manages the individual NPD briefs and project timelines.
  • Lead agency and supplier management—developing briefs, managing deliverables, ensuring adherence to brand guidelines and deadlines.
  • Oversee packaging, POS, trade materials, and BTL activations to ensure consistent brand messaging.
  • Craft high-quality bilingual (Arabic / English) copy across social, print, and digital channels.
  • Use insights and trends to inspire fresh campaigns, innovative product concepts, and creative packaging.
  • Have an artistic eye for creativity and emerging trends.

Digital & Social Media

  • Lead the Brand’s presence across Meta, TikTok, YouTube, LinkedIn, X, and any other emerging platforms.
  • Manage digital campaigns, content calendars, performance metrics, and agency collaboration.
  • Oversee community management, SEO, website optimization, and eCommerce initiatives.
  • Ensure social media KPIs are met, driving engagement, conversions, and consistent growth.
  • Stay ahead of AI developments and digital trends to ensure content is modern, relevant, and engaging.

    • Research & Insights

  • Monitor competitor campaigns, packaging, digital activity, and category innovations.
  • Provide actionable insights on market trends, cultural shifts, and consumer behaviour.
  • Support research analysis (market share, pricing, penetration, brand health).
  • Deliver monthly competitor and category reports with clear, actionable recommendations.

    • Budgeting & Tracking

  • Support annual and campaign budget planning, ensuring projects remain on target.
  • Monitor spending versus forecasts and reconcile with finance.
  • Ensure campaigns are delivered within budget while maintaining high-quality results.
  • Manage the business in the achievement of KPIs for all portfolios : Market Share, Gross Margin, Awareness, Trial, Equity.

    • Qualifications & Experience

  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • 3–5 years’ experience in FMCG marketing, brand management, or agency account management.
  • Hands-on experience in budget tracking, campaign reporting, and ROI analysis.
  • Knowledge of Meta Business Suite, Google Analytics, and other digital platforms.
  • Fluent in English and Arabic.
  • Career progression with a reputable FMCG company in the Middle East with evidence of well-developed marketing skills.
  • Proven track record of delivering results in a competitive environment.
  • Creative thinker with strong digital, campaign, and content expertise.
  • Excellent bilingual (Arabic / English) writing and storytelling skills.
  • Strong project management skills with the ability to multitask and deliver under pressure.
  • Data-driven mindset; able to translate insights into actionable marketing strategies.
  • Collaborative communicator who thrives in cross-functional and multicultural teams.
  • Tech-savvy, trend-aware, proactive, and solution-oriented.

    • Seniority level

  • Associate

    • Employment type

  • Full-time

    • Job function

  • Marketing, Art / Creative, and Writing / Editing

    • Industries

  • Dairy Product Manufacturing
  • Food and Beverage Manufacturing
  • Food and Beverage Services

    • Dubai, United Arab Emirates 23 hours ago

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