Digital Marketing Specialist (Media & Marketing Agency)

About the Company

They are a leading full-service media and marketing agency in Dubai. The company provides door-to-door advertising, elevator media, print, online, and digital marketing solutions.

Position Overview

We are seeking an experienced Digital Marketing Specialist to plan, execute, and manage multi-channel marketing campaigns including SEO, PPC, Email, Social Media, and Affiliate Marketing. The ideal candidate should have hands-on experience with website management, analytics, and digital content creation.

Key Responsibilities

• Plan and execute digital marketing campaigns : SEO / SEM, PPC, Email Marketing, Social Media, and Display Advertising.
• Manage and optimize paid campaigns across Meta, LinkedIn, and Google Ads.
• Execute strong SEO strategies, including AI-based searches and keyword optimization.
• Develop, update, and maintain the company website and digital screens.
• Create engaging content, visuals, and short videos using Canva and Adobe Creative Suite.
• Manage and grow affiliate marketing programs.
• Collaborate with creative and internal teams to ensure consistent brand messaging.
• Track, analyze, and report on campaign performance and ROI.
• Conduct competitor research and trend analysis to refine strategies.
• Manage digital marketing budgets and allocate spend across channels effectively.
• Coordinate with agencies and vendors for campaign execution and content development.
• Perform A / B testing to optimize landing pages and conversion funnels.
• Handle administrative marketing tasks and assist with digital screen scheduling and posting.

Requirements

Required Skills & Expertise

Personality & Soft Skills

Education & Qualifications

Benefits

Compensation