Head of Retail Marketing.MCG - Marketing and Communications Group

Key Result Areas

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
• Design positioning, messaging architecture & marketing plans across Retail products & services offering
• Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
• Analyze data and insights to optimize campaigns across all segments
• Design marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customers
• Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
• Oversee & manage marketing budget and scheduling expenditures
• Set a strong marketing team, processes & policies in new markets
• Launch Retail offering in new Markets

Operating Environment, Framework and Boundaries, working Relationships

Decision Making authority and Responsibility

Knowledge, Skills and Experience

Responsibilities

Qualifications

#J-18808-Ljbffr