Executive - Social Media Marketing

POSITION OBJECTIVE

• Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works in alignment with various departments to promote overall brand through social media channels.
• Create timely and engaging content optimized for platform used and intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Key Responsibilities